Client Relations & Marketing
What's in a name?
Stories about pet names help you keep track and give veterinary clients a chance to share why this particular pet is so beloved.
Same book, different look
We hope you enjoy how new and old come together in Veterinary Economics' redesign.
10 veterinary pages to 'like' on Facebook
These people, veterinary practices and nonprofits can help you finesse your Facebook presence.
Moving on ... down
Dr. Jeff Rothstein answers one veterinarian's concerns about moving his practice 10 miles away.
5 ways to #market your @vetpractice on social media
Say goodbye to old-school advertisements and hello to online engagement with clients. It's going to be quick and painless-we promise.
Your veterinary clients aren't coming back?
If your patient list is shrinking, then it's time for some serious bonding-and more client retention tools.
Top veterinary news trends in 2013
A look to what we'll be talking about in 2013.
Live from CVC San Diego: Boost compliance in your veterinary practice
3 tips from leading thinkers.
Turn off the lights for veterinary clients
This tip will help keep the environment quiet for clients during a euthanasia.
The call I never made
We missed the interview with this veterinarian, but not his impact.
Promote a different veterinary service each month
Increase compliance and client education with this helpful tip.
Look at what's really worth the effort in veterinary practice
Amidst all the hype about establishing online services and being the best product resource for our clients, we should stick with what we know-good medicine.
Wellness checklist for receptionists
Give receptionists this comprehensive wellness checklist to review veterinary services with clients.
Preventive veterinary care is sexy too
Time to make the ugly stepsister of veterinary medicine an important member of the family.
Decide if your veterinary hospital hours are convenient
Convenience used to be about having the right location. Now it's more than that.
ClinQuiz: Implementing the American Animal Hospital Association's Anesthesia Guidelines (Sponsored by Abbott Animal Health) Answer 5B
3 ways your veterinary practice can avoid problems with animal shelters, rescue groups
Do good for pets and pet owners, and maintain your bottom line with smart relationships with rescue groups and shelters.
Make over your veterinary career with Shawn McVey
Image consultant Shawn McVey, MA, MSW, is here to help you make over your professional image by being the best friend you never wanted.
Survival technique: Reinvent your veterinary practice and yourself
When the going gets tough, the tough equine practitioners get … marketing.
10 tips to master media interviews
The media called and they need an expert veterinary opinion about an issue - what do you do? Use these 10 tips to get through the interview looking like the expert you are.
Image Quiz: Why is this 3-year-old pug acutely regurgitating?
Incorrect answer for Image Quiz: Why is this 3-year-old pug acutely regurgitating?
10 steps to client-friendly reminders
Use these suggestions to improve and diversify your scheduling and communication with clients.
Don't leave 'em asking
Eight questions to uncover whether you're exceeding clients' expectations during visits for better service and more information.
Adjusting to arthritis
Clients can easily track their pet's condition and quality of life with this form.
Take the "ouch" out of osteoarthritis
Give veterinary clients the tools to improve their arthritic pets' quality of life.
Your pharmacy's dead! Long live your pharmacy!
The battle for pharmacy dollars may be over, but the war for your veterinary patients' health has only just begun.
Veterinary Economics - Digital Edition - 11/01/2012
Go Home. (Delivery That Is).
6 Halloween dangers for pets
Ghosts, goblins, and ... raisins? There's a lot for your veterinary patients to fear during America's spookiest holiday.
Veterinarians: Think bigger than blogging
There's a better way to educate pet owners and drive more visitors-and potential clients-to your veterinary practice's website.
Why veterinarians shouldn't be allowed to blog
Blogging may be the latest trend, but evidence suggests that veterinarians should share their knowledge in other ways.