Client Relations & Marketing

Colleagues join forces in effort to help stop economic euthanasias.

Lakewood, Colo. -- For the first time, a new Universal Pet Microchip Lookup Tool is available to help veterinary hospitals and shelters reunite lost pets with owners by checking participating pet-recovery services' registries.

Download this PDF twice-yearly wellness exam checklist for clients, or download the Word document version to customize yourself.

An Australian study shows that dog owners often veer toward pooches of the opposite sex.

How to attract clients in 140 characters or less.

A handy patient wellness report works wonders to promote this practice's wellness program.

How can we teach clients to determine what Internet information is reliable?

Real clients share what keeps them going back to their practices.

Here's your script for talking to clients about the importance of buying therapeutic pet food at your clinic-not a pet store.

Your clients might request additional services after viewing a handout like this.

Complimentary tooth checks increase the number of dental cleanings-and thus healthy pets.

Pushy team members can scare clients away with heavy-handed phone tactics.

What's the best way to minimize the cash clash?

Extend hours to keep clients happy and patients healthy.

Take a personal approach with your veterinary practice's client reminders and increase practice visits.

Free heart health screenings give dogs a place to heal on four wheels.

In the veterinary world, integrity is everything.

Read Dr. Michael A. McLaughlin's commentary on veterinarian-client relations.

Schaumburg, Ill. -- Dr. Larry Corry, AVMA president, skewered Smart Money magazine in a letter to the editor for an article titled "10 Things Veterinarians Won't Tell You." (Aug. 7, 2009).

Share your ingenious ideas with the readers of Veterinary Economics and dvm360.com.

Communication and empathy skills score big with clients.

Including just a name and phone number won't cut it these days.

Failing to develop a marketing plan hurts your practice. Here's how-and what you can do about it.

Maintaining consistency in a multiple-doctor practice is a common challenge.