Client Relations & Marketing

Failing to develop a marketing plan hurts your practice. Here's how-and what you can do about it.

Maintaining consistency in a multiple-doctor practice is a common challenge.

Veterinary practice owners and managers often find marketing to be a somewhat daunting challenge.

All service businesses can be differentiated based on the level and type of service that is provided.

It's no longer good enough to just meet a client's expectations for customer service. They expect it.

Pet owners view and communicate about their pets and animals from the right side of their brains (emotion). Veterinarians view the same pet from the left side of their brain (logic).

Some of your clients are struggling financially. Here's what you should and shouldn't be doing to help them pay for pet healthcare.

If the slow economy has put a damper on business, use this time to step back and assess your practice.

Holding a check, discounting services, letting clients work off bills, and more

Team members don't know what to say to educate clients about feline heartworms.

We know the truth. You don't comply with your hospital's standards of care when it comes to your own pets. See the surprising data and explore why it might just be human nature.

As you may recall from last month's column, my friend Arnie is America's foremost pioneer in the field of client categorization.

Without a marketing plan, your practice is missing opportunities to attract new clients and retain current ones. Here's a look at how practices across the country are building their brand.

New sites will feature blogging by doctors and news and tips updated monthly.

Talk to dog owners about obsessive behaviors.

Brain matter may determine your sociability.

Proactive use of online social networks preserves your practice's standing with clients.

Use this client education form to answer clients' questions about microchips.

Review these tips to keep pets safe and healthy during the fall and winter seasons.

Use this mystery shopper form to get critical feedback about your service.

Use this letter to uncover the reason a client stopped visiting your practice.

Fort Collins, Colo. - During problem appointments, veterinarians tend to hid behind their stethoscopes, which may lead to inferior patient care, according to a new study.

Tough talk is the basis of my column. And it's especially needed as our struggling economy flops around like a newly caught fish in the bottom of your boat.

This client handout spells out renal care to improve compliance.

You want your furry new bundle of joy to live a long, happy life by your side. To better prepare your new dog, cat, puppy, or kitten for a healthy future, there are some steps you can take up front to prevent health problems. Let's take a look at some of the ways you can show your love for your new family member and offer the care they need.

A new era in the medical profession is here. Is your veterinary practice ready for it?