Client Relations & Marketing

The days of marketing your veterinary practice solely through the Yellow Pages, word of mouth or local newspapers are over.

Pets die every day, but when it happens on the veterinarian's table should the doctor be forced to pay?

Follow these talking points when a client's pet insurance is denied.

Remind clients old age isn't a disease.

Invaluable health care at a cost clients like.

How to talk to parents.

Extra pounds are extra problems.

Pets deserve the best.

Many practice owners reject discounts, but offering clients little freebies can sometimes benefit your practice.

Review these tips to keep pets safe and healthy during the spring and summer seasons.

Companies with Web site templates and directories help veterinarians pack in new clients.

Scope out this sample form.

How can I convince clients to purchase parasite products from our practice?

We should represent our profession at all times-even when we're off duty.

A walk-in vaccination clinic on even-numbered wednesdays helps this practice battle a bad economy and serve patients.

Educate clients about the health risks parasites pose with this client education handout.

Feeling pelted by the recession? From your fellow owners, associates, and practice managers, here are 17 ideas for making the best of the downturn.

Help clients considering euthanasia.

Share food and exercise tips on the Web and in newsletters.

Lakewood, Colo. -- Since 2002, veterinarians have realized that they play as much a role in compliance as pet owners, and compliance levels have increased as a result, according to a new study.

Study shows extra pet pounds add up with old age.

A convenient handout of what to ask clients to lock in compliance.

Karyn Gavzer, MBA, CVPM, warns against the top veterinary site design errors. Here's how to avoid these web marketing mistakes.

E-mail raises awareness of landscaping dangers.

Award surgery patients for their bravery.

Moose's tragic story warns pet owners of the dangers of cocoa mulch.

Karyn Gavzer, MBA, CVPM, explains what to include and who to link to on your site.

A new survey finds that some dogs may bite first and not learn later when it comes to confrontational training techniques.

Make a pact not to judge clients.

Clients want to know about their pets' behavior during boarding. Show them with this form.