Client Relations & Marketing

It's clear that the management experts speaking at CVC San Diego agree that dropping transaction numbers are an issue for practices today. Tracking clients who don't respond to reminders promptly so you don't lose track of them could help.

Do your clients know how to recognize the signs of pet diabetes?

Answer clients' biggest flu question with confidence.

Here are four tips to help if your flea, tick, and heartworm product sales and client compliance don't match up to these Well-Managed Practices.

I want my clients to be personally invested in my practice. Here's what I do to better communicate my practice mission.

Ward off client worries about feline diabetes in the first few minutes after diagnosis.

Ross Lirtzman, DVM, Dipl. ACVS, wanted to make a statement with his new specialty practice in Scottsdale, Ariz. Everything was taken into account to make clients and patients feel relaxed, much like in a modern human doctor's office or hospital.

Most veterinary clients expect a brief wait. But keep them waiting too long and you risk losing their business.

Pet motion sickness doesn't have to ruin your clients' travel plans.

Clients will be impressed when you take the time to put pen to paper.

Sometimes we try to "pack" so much in that we make the message fuzzy. Stick to one idea/one thought. Know what you want and create a message that says that.

Feeling the tight squeeze? Don't stop marketing find out what you should invest in with a struggling economy.

Do you wonder why sometimes you need to repeat the same message to staff or clients multiple times?

We're sure by now many of you have mastered certain techniques aimed at attracting new clients into your offices.

Download and share this PDF handout to help clients remember to administer medications to pets at home.

Download and share this handout as a PDF or customizable Word document to reassure worried clients that feline diabetes is a chronic but treatable condition.

This photo tour gives you a glimpse at eight different reception desks. Find inspiration in the shape, materials, and functionality of these great examples.

Cats represent only 10 percent of insured pets in America.

Analysis of veterinary market data shows the toughest competitive factors, the most popular marketing strategies, and the move to online marketing solutions.

Tips on talking to clients when they ask a tough question before a procedure from Veterinary Economics Editorial Advisory Board member Dr. Jim Kramer, CVPM.

Market data shows consumer spending on pet products holds steady compared to other key categories.

Three short tips on what NOT to do in client medical records, practice building, and Web site creation.

Analysis of veterinary market data shows that pet owners need payment options

Spread the word to educate clients on the deadly disease.

Dr. Kevin Fitzgerald reminds us not to make assumptions about clients.

From allergies to acne, pets often suffer from the same conditions as their owners.

A question-and-answer interview with Dr. Michael Dryden, Department of Diagnostic Medicine and Pathobiology at Kansas State University, about trends in flea biology, compliance and control.

John Payne, president and CEO of Banfield, The Pet Hospital, thinks the worst is behind but doesn't foresee a dramatic or fast recovery for the animal-health market. He addressed about 100 leaders in the veterinary medical market at the 2009 Pet Health Care Industry Summit in Portland, Ore.

If we look below the surface, often we will find that, like geodes, each person is unique. Look into others as well as looking at them. We are certain to find more than meets the eye.

Fearful and anxious pets require a gentle approach in the clinic or hospital, to minimize and hopefully reduce the pet's fear and prevent escalation.