Client Relations & Marketing

Here's how to catapult your client communications to the next level, save money, and make it home in time to put your feet up.

Dr. Jeff Rothstein, MBA, a Veterinary Economics advisory board member, shares some insights from the trenches in hard-hit Detroit.

This PDF handout will help clients keep their pets safe from Halloween hazards.

DNA tests can generate revenue and lure clients to your practice.

It takes a compassionate approach to get clients to comply with diet and exercise recommendations.

Clients often fail to recognize the onset of arthritis in their pets.

Kids get off the couch to play with their furry friends.

Doctors warn that some pocket pets could cause illnesses and injuries.

What can I do to be sure my practice is accommodating the needs of the Hispanic population?

Dr. Jim Kramer discusses communication techniques for comforting anxious clients in the exam room.

Clients struggle with the decision to euthanize more than many veterinarians think.

How does marketing differ from advertising?

Communication is an underrated art.

The goal of this program is to help you identify ideas to grow and improve feline health services in your practice. To gain the most from today's program, please complete the exercises below.

Deciding how to price and what fees to set are some of the most fundamental, yet intimidating marketing decisions veterinarians and practice managers face.

What is the best way to tell your clients about the new things you do? Which marketing activities are the most effective for your practice? What should you change or stop doing?

"Avoid the following 10 mistakes sometimes made in managing dermatology cases and you'll find the process considerably easier in the future."

A painless conversation: Talking to clients about microchips

A simple client survey can give you insight into your level of customer satisfaction.

To communicate to your clients, you must be knowledgeable on the issue.

Stuffed animals serve a new, comforting purpose in this veterinary hospital.

How can I answer the "Why so much?" question?

Longer pollen season causing sniffles, itching in pets and people.

Veterinarians should think twice before sending clients elsewhere for pet medications.

Denise Tumblin, CPA, explains how to be proactive about patients' health needs.

Pet plans necessary during evacuation efforts, survey respondents say.

Dr. Ernie Ward's checklist for preparing a veterinary practice for bad weather.

Storm season is in full force. Here's how to prepare your veterinary practice.

My practice's Web site isn't showing up on Internet search engines. Why?

If your client and internal compliance is just average-or worse-jump to the head of the class with these tips.