Client Relations & Marketing
Don't like my cat? Fake it
Clients can sense if you're not a feline fan.
5 mouser myths debunked
Teach clients the facts behind the top feline fables.
Euthanasia's legal side: Issues DVMs must consider
The moment of a pet's euthanasia nearly always is difficult for the owner and is troubling for the veterinarian.
Listen closely for clues on pet behavior
Veterinarians should pay attention to clients' words when diagnosing behavior problems.
Get cats out of the shadows
Data show that feline health is experiencing an alarming downward spiral. Here are a few practical ways any team member can illuminate these dark days for cats.
When should you act as the jury?
Take a gavel to judgmental thinking.
Stop judging clients
Eradicate assumptions to improve client and patient care.
'Vacation reports' communicate value to clients
Fill clients in on their pets' activity during boarding by offering vacation reports.
Sample script: Push products without being a pushy salesperson
A sincere recommendation isn't the same as a sales pitch.
Do you have the 'I'm outahere' mind-set?
It's Monday morning, and only three clients came in.
Don't send patients home groggy
Re-evaluate your anesthesia protocol to prevent patients going home groggy.
Spruce up your "front door"
Attracting and keeping clients is a comprehensive effort. Make sure you're covering all your bases when it comes to your practice's image.
Part 1: We're in this recession together
A doctor explains the realities of surviving slow times to team members.
Part 2: We're in this recession together
A practice manager reminds clients of the importance of wellness care in a downturn.
Pet dental care claims skyrocket
More pets are receiving dental care, says a pet insurance survey.
New York bill would require microchipping of all dogs
Albany, N.Y. -- All dogs in New York may have to be microchipped and identified in a state registry if a new bill makes it out of committee.
Cats help owners beat the winter blues
Whiskers' benefits extend beyond keeping you company while you watch TV at night.
Form: Phased training program
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Audio tip: Get back to basics
Mark Opperman explains why you need to review the success of your reminders system.
Show clients how to clean pets' teeth
See a handout adapted from the one Dr. Scott Linick, FAVD, gives to clients to teach proper toothbrushing techniques.
Slideshow: Samples for exam-room digital picture frame
View this Powerpoint presentation of images that practice manager Julie Culbreth uses in digital picture frames in exam rooms.
Veterinarians wrestle with legal ethical concerns over microchips and ownership
National Report - As microchipping becomes more common, veterinarians are questioning their legal liability and ethical obligations in regard to sorting out ownership disputes.
Slideshow: digital picture frame
slideshow only
A creative use for digital picture frames
Digital picture frames can be used to educate clients.
Sample script: reminders
Every client "no" should be followed with one of three kinds of reminders.
Pearly white profits
Tips from doctors who offer dentistry as demand for other services declines.
Offer your clients credit
In a lagging economy, third-party payment plans can be a lifeline for pet owners.
Point out parasites to your clients
Improve client compliance with these hooks.
Increase your testing compliance
Encouraging clients to purchase urinalysis, blood work, and fecal analysis can increase their pet's health and increase your practice's revenue.
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