Technology
The power of industry-specific digital media
May 1st 2008A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that industry-specific digital media offerings are a critical component of an integrated marketing plan that includes industry-specific magazines and events.
The power of industry-specific business magazines
April 1st 2008A 2007 Forrester Research Study with American Business Media on the trends and impact of B2B media on both end-users, decision-makers, and marketers revealed that despite the growth in digital media use, industry specific magazines continue to be an important communication tool.
Using software for consistent care
March 1st 2008Dr. David McGrath is owner of seven practices, and at one time they used four software programs between them. Now they all use the same system. This has allowed them to try new ideas to boost compliance, which so far have resulted in gross revenue increases of up to 50 percent. Take Dr. McGrath's lessons into account as you evaluate your own practice software-and what it can do for you.