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The myth of compassion fatigue in veterinary medicine
January 17th 2017Knowing why youre struggling is important, so its not helpful to label every negative experience in the veterinary profession as compassion fatigue. When I took an honest look at how I was feeling, I wasnt running out of compassion. My fatigue stemmed from making ethical decisions within the boundaries of clients (often) illogical values or unreasonable budgets.
Unless youre psychic, youll need to ask what your clients want
January 11th 2017The notion that excellent veterinary care is enough to attract and keep clients and set you apart from other practices is outdated. The new differentiator is client experience, and knowing what your clients want will require research.