Client Relations & Marketing

Contrary to old-school belief, word-of-mouth is not enough to market your veterinary practice. Put together a simple plan to get your team on the same page and give clients the information they want.

When veterinary clients refuse drugs that can ease patient fear and enhance staff safety, its time to pull out all the stops. Heres a plan for how to do it.

Video marketing campaigns are hot. Heres how search engine optimization for those videos can help your veterinary practice.

Client communication is tough, but one veterinary school professor offered some tips to Fetch dvm360 attendees to improve honesty, open conversations and show mutual respect.

Consultant Danielle Lambert has a mission for you, bold women of veterinary medicine.

This information resource for pet owners identifies some staples of Halloween fun that need to stay far away from a households pets.

How does your veterinary team help a client whos adopted a dog thats a little too much for them? Educate, support, and be kind.

A cat owner really laid into a veterinary receptionist, so this 2019 dvm360/VHMA Practice Manager of the Year finalist modeled calm listening and client education for the startled CSR.

The loss of a pet is heartbreaking. As a veterinary professional, giving a sympathy card to your client shows you care when it matters most. Here are a few examples of sentences you can include in your card.

Oncology technician Jenny Fisher shares how she helps pet parents prepare for those last moments.

Our AVMA data shows us that preventive care improves when the veterinary-client-patient relationship (VCPR) is stronger. Are you doing what you can to make sure the next time that patient comes in, wellness care is on the table?

While the push to end the practice of onychectomy continues, much has yet to be learned about the long-term consequences of the procedure.

Rabies is a potential deadly disease that can and does affect both animals and people.

Make the worlds most creepy snow globe, courtesy of this veterinary parasitologists tick education idea.

Back in May 2019, CNN ran an article that quickly went viral. When we shared it on the dvm360 Facebook page, readers had a lot to say.

According to one consumer credit website, these are the large U.S. cities that make great places to live with petsas well as the locations your veterinary patients may want to avoid.

Its not a recipe for success for your veterinary practice unless other smart people cant pick up your systems and get the same results. Time to start building a client service and patient care cookbook!

Study of the human-animal bond (HAB) began with psychiatry and psychology and bloomed into the world we live in today. Learn more about HAB, its history and its future in your practice.

Help veterinary clients prevent xylitol poisoning with this educational handout created from information provided by the FDA.

A pets sudden introduction to a household with other animals or kids can be rough on veterinary clients. Do you need to brush up on your advice for introducing new cats and dogs? These are some basic steps and thoughts that will help any new owner of a puppy, kitten or other new pet.

Three veterinarians share common missteps they see owners of new puppies and kittens make in the first month. (Plus, some client education resources to help!)

Where does your veterinary practice need to be online? How much work will this take? Is it worth it? We asked practice owners, social media and marketing team members and other experts for the answers.

When your veterinary patient requires crate rest to heal from surgery or injury, make sure to educate owners about the challengesand be ready with strategies to make the process manageable for both pet and people.

Vaccines can sometimes be a prickly topic with pet owners. Use this collection of tools to train your team and educate veterinary clients about your practice's vaccination protocol and the important role vaccines play in the health of our beloved pets. (With an educational grant provided by Elanco)

Pets, emotional support animals (ESAs) and service animals have very different rights and responsibilities in veterinary clients lives. Take advantage of your opportunities to gently but firmly educate pet owners on what designations are appropriate for which animals and why its important not to blur the lines between them.

One reader is concerned that excellent but expensive standards of care in veterinary practice may be hurting some clients and patients.

Want to build brand awareness and get locals searching online to see your veterinary hospital first? Want to better explain your services and inspire pet owners to get your practice doors swinging? Here are the five things you (or an affordable marketing person) can do for your clinic.

Heres a list of my favorite books and websites for veterinarians, veterinary team members and/or pet owners to cover the most common or difficult behavioral issues.

From diagnostics to treatment to the dangers of pet travel, get the latest on heartworm issues for veterinary teams and clients right here.

When it comes to urolithiasis in cats, nutrition is part of the problem and the solution. Use this chart to find the best therapeutic diet for your stone-prone veterinary patients.