Client Relations & Marketing

Being pressed for time can make you feel like your ship is sinking. Navigate the waves with these useful communication techniques.

To demonstrate its ongoing support of the Lesbian, gay, bisexual, transgender, questioning (LGBTQ+) community, Petco vowed to contribute a minimum donation of $100,000 to The Trevor Project regardless of product sales.

How to implement this global initiative at your veterinary practice, plus some strategies to get you started.

How should veterinary clinics confront a blatantly racist client?

Digital Empathy’s CEO Robert Sanchez offers useful social media strategies for attracting the right clients to your veterinary practice.

Here's a sneak peek at this week's headlines.

Research highlights the connection between the veterinarian-client relationship and attitudes toward veterinary care.

Check out this week’s highlights.

Here is a sneak peek at this week’s headlines.

With spring on our heels, now is a great time to educate clients about the many harmful parasites that come out to play in the warmer months.

Accessing the client-patient circle of trust requires transparency, effective dialogue, and patience on both ends—and ensures trust and loyalty to your clinic.

A sneak peek at this week's headlines.

Learn how (and why) to create compelling patient videos that grow your social media presence and practice revenue.

Want to build brand awareness and increase your patient roster? Here are the 5 things you (or an affordable marketing person) should be doing.

Who controls an animal’s care when its owners split up? Things can get nasty, and the veterinarian may be caught in the middle.

A Chinese crested dog and a capricious black cat took highest honors in Nationwide’s annual Wackiest Pet Name contest.

When pet owners ask, give them answers. And don’t worry—it’s OK to talk with your clients about cannabidiol in companion animals.

Find out how to stop asking closed-ended questions and discover the power of “telling” your clients what their pet needs.

With the holiday season in full effect, make sure to educate your clients about the dangers these common festive items can pose to their pets.

Know how to communicate with and comfort clients, especially during critical moments, when you are not the primary veterinarian.

This spunky pooch, who busted through a window to greet a neighbor, received the 12th annual Hambone Award for the “most unusual pet insurance claim,” presented by Nationwide.

On this episode of The Vet Blast Podcast, Adam Christman, DVM, MBA, is joined by Australian veterinarian, Phil Tucak, BSc, BVMS, who offers insight on the power of storytelling in marketing your veterinary practice.

In addition to expanding its pharmaceutical service for pet owners, the company intends to expand the new offering to veterinarians.

How to build rapport with Latinx pet owners, plus some basic Spanish vocabulary every team member should know.

Head off client stress and anxiety about paying for emergency pet care by outlining the available payment options before their pet needs that care.

A marketing plan is simply a blueprint for what you want to accomplish and how you will do it.

By educating cat owners about its 24-hour teletriage platform, Airvet hopes to help remove all barriers to care for cats.

The pet e-commerce giant’s new teletriage platform is available in 35 states, with plans to offer it nationwide.

On this episode of The Vet Blast Podcast, Dr. Adam Christman talks with veterinary oncologist Chand Khanna, DVM, PhD, about how technology has improved 3-way communication between veterinarians, oncology specialists, and clients.

Veterinarians are keenly aware of the errors and frustrations that can occur when working with a retail pharmacy. Building relationships with pharmacists can help improve patient outcomes.