Client Relations & Marketing

Why should all those touchy-feely, sappy-happy optimists have all the fun? Let's get critical and cranky. Remember: Complaining is a valid venting mechanism. I think some psychologist said that somewhere.

And in a world of veterinarians who aren't as interested in business and need someone there to help manage, guide and analyze, well, there's the CVPMs.

Behavior problems can fracture owner-pet bond. Help your veterinary clients. Be their hero.

In Trupanion insurance claims, find out which orthopedic conditions are most expensive, which breeds are most prone to fractures, and which breeds most commonly claim for musculoskeletal injuries and illnesses.

According to a study by NC State, your veterinary clients' beliefs in an afterlife for their pets could shape how well you interact with them in your practice.

Sometimes it's gooey and unpredictable, and often it can get a little bit nuts.

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to discuss feline care and wellness with clients. (With an educational grant provided by CATalyst Council)

We're giving this our best shot (sorry, had to)here's our collection of tips and hacks to help you jump vaccination hurdles with your clients.

Live streaming on Facebook or your website gives your doctors or technicians valuable face time with current and potential clients to answer general questions in a different way than articles or blogs do.

If you dont take the time to learn your clients perceptions about cancer, youre skipping a step. In this audio clip from a recent CVC session, veterinary cancer specialist Sue Ettinger explains how to give your clients an opportunity to share what they know, what they expect and what they want.

If you find yourself grumbling about pet owners in poverty, try getting personal instead of judgmental and replace worries over the feasibility of veterinary care with options for flexibility.

"I've got all day!" said no veterinary professional, ever. So we bring you this collection of time-saving techniques, tips, tools and other treats for better client communication, better patient care and a better bottom line.

On a scale from 1-10, these pain management hacks are an 11.

Run the report. Reach out to clients with those patients in a consistent and regular way. It'll be like your veterinary practice management software is just handing you money (maybe, sort of).

Do your research, cut through the advertising, and offer your clients your science-based opinion to quell the fears about diets you recommend.

Veterinarian advocates testing immune response rather than giving vaccine unnecessarily.

If it's 9pm and the veterinarian is filling out medical recordsand you're not working the emergency-practice swing shift. Dr. Ernie Ward guarantees your veternarians are underutilizing assistants and technicians in the exam room.

Debilitating back pain meant putting her life on pause. Now she's backwith a lot to say about protecting pets in pain.

Marketing you, your veterinary practice and your good deeds should not include candid snaps of your less-than-perfect surgical protocols. (Isn't that what got Dr. Pol in trouble?)

Panic attacks in the surgery suite ... life as a high-functioning introvert in a public-facing profession (that's YOUR profession, people) ... and living your life with less worry about others' judgments. Her story is an inspiring one.

Veterinary radiologist Dr. Anthony Pease explains why contrast agents are a quick, easy way to examine the urinary tract

Youre gonna be all #Snapcat THIS! and #Instadog THAT!

Are you using your veterinary practice software to its full potential? Avimark threw us some typical software problems. Let's see what Snoozy the Cat can do about them ...

Medicine and business benefit when the staff is on the same page.

Old. Geriatric. Senior! How do these words make you feel? It's time to reframe your senior diagnostic conversations with veterinary clients with these three steps with this advice from a dvm360/VHMA Practice Manager of the Year contestant.

A reminder that what works in life also works in the veterinary clinic.

First, break down your stereotypes of older pet owners. (Hint: They don't all like to be treated as cute, little ol' people.) Second, start trying out these tips today for better communication with this growing population of veterinary clients.

You might wonder why a veterinary podcast is doing interviewing an architect. But Heather Lewis, partner at Animal Arts, a firm in Boulder, Colorado, is no ordinary architectshe's also a devoted advocate of minimizing pets' stress and anxiety during their veterinary visits. And she's got a lot to tell you!

VHMA members spill their best kept secrets for better customer service.

Don't forget to tell pet owners what you're showing them.