Client Relations & Marketing

I was enthusiastic about wellness plans at my veterinary practice, but even I ran into hiccups getting clients to sign up and team members to offer them. Heres what I learned.

How was your visit today? at the reception desk simply isnt enough to help your clinic and your team improve.

When my wife and I were the only hope for a desperate mama goat, we relied on skills learned from a former mentor: Be adaptable and make do.

You want to help an older client and an aging pet. You dont want to be the subject of a police investigation.

A fun metaphor captures a perennial physician, veterinarian problem with sharing medical information with regular folks.

Answer these five questions to discover your MQ (millennial quotient).

Losing a pet is hard. Help veterinary clients during this difficult transition with these memorial items.

What happens when the highest level of care just isn't an option for most of the clients you serve? Answers from the dvm360 Spectrum of Care survey point to a new world order: The days of providing nothing less than the gold standard might be numbered.

New digital radiography machine offers ground-breaking mobility, giving veterinarians convenient new solutions during surgery and emergencies.(Sponsored by Core Imaging)

Reach out to a veterinary client's curious inner child to maintain attention during flea, tick and heartworm prevention talks.

Help veterinary clients get scared straight by pointing out signs in fear in their pets.

Euthanasia can be a gift, or euthanasia can be a frustrating choice. Help clients at your veterinary practice do it at the right time for the right reasons.

Heres my advice for DIY social media to promote your great veterinary hospital that doesnt take all day.

Scratch the old idea that your veterinary team can only help petsuse this handout to help clients understand why to care about cat scratch disease.

Do you feel it? The age of client service is hereand it's here to stay. Here are the six steps this veterinary practice took that lead to a record-breaking year.

At least it doesnt have to be. Let your practice software help!

Don't be a pawn in your professional life. Take action and attack these four fantastic opportunities for team members ready to focus on better client and pet care.

The grown-up holds the purse strings in the veterinary exam room. But dont neglect the heartstrings of the littlest pet owner, who may be as curious as a cat or as scared as a rescue dog.

Pet insurers reveal the prices clients pay to relieve their pets dermatologic miseries.

Give veterinary clients a chance on your Facebook page to share pet picsand a chance to vote for the best one.

Are your veterinary clients not buying flea preventives to protect their pets? You don't have to buy their excuses.

Consider these talking points for veterinary clients who say, "Heck no, GMO!"

Receptionists, use these tips to politely turn clients' requests for a phone diagnosis into a veterinary visit with your veterinarian.

Keeping it social in the exam room. Rudely.

The five senses, that is. Touch clients in pleasant, calming, friendly ways by focusing on smell, sound and even taste.

This veterinary receptionist had to keep her cool when a client was a little too revealing in the exam room.

You don't have to redesign your clinic from scratch to build in these features. Nothing says "Best. Hospital. Ever." like coffee and potty stations. (You KNOW it's true.)

Turn a rough day in veterinary practice into a game of knowing winks between coworkers and find a more little energy to smile with your clients (even the challenging ones) a little more.

Equine hospitals are ahead of the curve, says architect Heather Lewis. Their DVMs are used to doing more and more of their work in front of clients. Small animal veterinarians could be next ...

Our concierge practice on the small island of Anguilla shows that high-quality care is not dictated by geography or income level.