Client Relations & Marketing
Money-hungry: How do I convince my practice owner that selling therapeutic diets is worth it?
June 17th 2016dvm360 expert Brian Conrad gets black and white about the benefits of therapeutic diets, how to sell them to clients and how to convince veterinary hospital management that it's a totally brilliant idea.
Your Veterinary Voice Episode 2: Meet Lisa Radosta, DVM, DACVB
June 14th 2016We've long admired Dr. Radosta's no-nonsense take on pets' behavior problems. What we didn't expect was to be so utterly captivated by her outlook on parenting, veterinary life and animal welfare. This interview is a thing of beauty. Do yourself a favor and listen.
Invasion of the millennial pet owners
May 25th 2016Pew Research data puts the percentage of pet owners between the ages of 18 and 29 at 58 percent. That means more than half of today's pet owners belong to the generation of people who don't check voicemail, prefer texting to talking and are eager to share opinions and reviews online.
Is the gold standard the old standard?
May 10th 2016What happens when the highest level of care just isn't an option for most of the clients you serve? Answers from the dvm360 Spectrum of Care survey point to a new world order: The days of providing nothing less than the gold standard might be numbered.