Client Relations & Marketing

When everyone on your team plays a role, you can have fast, effective pet insurance conversations that flow throughout your practice. Review this interactive map to see each team member's role-and how you can keep the discussion alive throughout the pet's visit.

Use this job description to find the right person for your practice.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Taking a leadership role in pet insurance at your practice does more than simply build your program. It helps create a coordinated effort that leads to educated team members who can teach more pet owners about the value of pet insurance-and ultimately offer their pets the care they need.

Test yourself: Consider these common insurance myths and facts and learn how to make pet insurance work for you and for pet owners.

Use these steps to boost your education program to the next level and effectively teach pet owners about pet insurance.

My wife was out of town recently and left me alone with our 4-year-old daughter.

We agree that spaying and neutering pets is a good thing. Stop being so concerned about who provides the service.

Admitting mistakes Is not as detrimental as youd think. It can actually strengthen trust.

This proposed model ensures spay-neuter clinics and general veterinary clinics can work in cooperation.

This dvm360 Leadership Challenge helps private practices work with, not against, shelters and rescue groups in the community.

Get a glimpse into the mind of a CVC expert.

Help your veterinary clients forget the fright and keep pets safe this Halloween.

Advice on how to maintain lifelong enthusiasm for your work in veterinary medicineplus the oddest thing he remembers a client doing.

Are you stuck in a strip mall or neighborhood that's seen better days? Try these tips from veterinary architect Dan Chapel, AIA, to freshen up your practice's look.

Ever wonder how a mouse would factor on the Weight Watchers "point" system? It may help clients with overweight cats.

Veterinary feline expert Dr. Elizabeth Colleran has two ways to bring in those feline patients you haven't seen in ages-or may have never seen.Dr. Elizabeth Colleran, DABVP (feline practice), offers two ways to bring in those feline patients you haven't seen in ages-or may have never seen.

The 'Mikes' of the veterinary world don't leave in a cloud of drama but quietly, thinking no one will miss them.

Ask clients the right questions and you'll get more chances to educate.