Client Relations & Marketing
The final word on 20/20: How veterinarians should respond to negative press
Two simple but savvy media lessons for veterinary practitioners thrust into difficult discussions about the profession-in the exam room or on TV.
How can new associates get to "yes" with veterinary clients?
Engage pet owners to foster compliance.
Posts and tweets about older pets' failing senses
Use social media platforms to alert clients to health concerns and clinical signs to look for as pets age.
Client handout: Internet information prescription for clients
Help your veterinary clients surf the web for reliable pet care sites.
An information prescription for veterinary clients
From home remedies for fighting fleas to diet tricks for finicky felines, the web is full of enough information-and often misinformation-to make a client's head spin. Guide them to reputable sites with this handout.
Pets aren't getting the dental care they need at your veterinary hospital?
Make every month Dental Health Month at your veterinary practice to get clients in the door for crucial preventive screening.
5 worst veterinary clients
An array of visitors pass through the doors of veterinarian offices. Some clients are more of an annoyance than a pleasure to work with. Here are the top five worst clients to deal with.
Do Yellow Pages still work for veterinary practices?
Q: Only nine of our clients indicated they found us through the phone book last year. I'd like to drop our Yellow Pages subscription altogether, but if each client is worth about $500, I wonder if it still has some value.
Veterinary clients' biggest doctor complaints revealed
Knowing what makes clients tick can help you resolve compliance issues at your veterinary practice.
Mind Over Miller: Why honesty is the best policy for your veterinary practice
Read Dr. Miller's response to the recent not-so-positive media coverage of veterinary practice.
Retrain yourself to think veterinary client retention
Acquiring new clients is a necessity when growing your veterinary practice, but don't overlook the importance of keeping the clients you already have.
10 pet owner communication strategies to avoid lawsuits
Use these 10 strategies to foster better relations with clients. Then when problems surface, pet owners may choose conversation instead of litigation.
The benefits of breed-specific veterinary healthcare
Focusing on individual pet breeds each month educates your clients and helps you customize care.
See your veterinary clinic from a client's-eye view
When you rush from room to room, it can be easy to overlook the cleanliness of your practice.
Plan your attack on pet obesity-veterinary patients' lives depend on it
Use these suggestions to be proactive about your practice's methods to combat the perils of pet obesity.
Client handout: Chronic intestinal disease in cats
Help clients understand the importance of investigating frequent vomiting and hairballs in cats by downloading this free handout.
Take control of your veterinary practice's online reputation
Got a negative review? You can still survive and thrive in the veterinary world by following these simple steps.
Taking the plunge with pet insurance
Q: I'm thinking of dipping my veterinary practice toe in the water with pet insurance, but I want to do it right. What steps should I take to ensure I'm offering my clients the best options?
Why client reviews matter at your veterinary practice
Learn how one bad apple can spoil your clinic's business.
Getting a handle on heartworm resistance
AHS experts discuss what veterinarians and their clients need to know about the emergence of 'evil heartworms.'
Keep pets safe during the holidays
Whether you're entertaining at home, traveling with pets, boarding them, or leaving them home with a sitter, take note of these important safety precautions.
Empower pet owners as a veterinary team member
Give clients options and educate them so they feel in control of their pets' care.
Are veterinarians' reputations slipping?
The profession's honest image has tarnished in recent years.
Celebrating the holidays with healthy pets
The AVMA offers tips on how to prevent holiday hazards from harming family pets.
3 tips for veterinary callback success
Follow-up phone calls show clients you care and are crucial to building trust.
Zoetis Pet Wellness Report designed to boost preventive care, engage clients
Tool combines veterinary health risk assessment and laboratory screening results.
Posts and tweets about inappropriate elimination
Send out these social media posts to help clients and save pets from relinquishment.
Audio: Communicating with grieving clients
Understanding the stages of grief and communicating effectively with grieving clients is key to breaking bad news.
Survey your veterinary clients to measure success
Wonder what your clients really think of the care and service you provide? A survey gives you the answers you need to do well-and improve.
BizQuiz: Is your life balance out of whack? (question 5)
Is your life balance out of whack? Use this quiz to find out.