Client Relations & Marketing
Cultivating cross-cultural connection at your veterinary practice
Whether it's a veterinary team member or client, make an effort to communicate effectively with people from other cultures.
Calm client concerns about veterinary prescription costs
Q: My clients are always balking at the cost of pet medication. How can I address their complaints?
Determining charges for unused veterinary cancer medication
One veterinarian queries an ethics expert and Facebook readers seize the chance to respond.
7 tips to show why yours is a phenomenal veterinary practice
It's fantastic to offer clients exceptional pet care, but it takes more action on your part to make your clinic stand out among the rest.
Doing right by veterinary dermatology patients
These cases can be difficult and often require considerable time and attention-both during an examination and in conversations with clients. Here are some tips to get a better diagnosis and outcome.
Create a complete picture of health: How to cultivate client compliance
Are you puzzled why your clients aren't following through on your advice? Try these five tips, and your practice could be well on its way to good health for all.
Nutrition questionnaire
Client handout: 4 tips for weight loss in cats
Help clients get their cats back into a healthy weight range with tips from this free handout.
Client handout: Nutrition questionnaire
Start a conversation with clients about what they're feeding their pets with this free handout.
Dreaming up the perfect app for your veterinary practice
Check out the 9 things your hospital's mobile app should do.
The final word on 20/20: How veterinarians should respond to negative press
Two simple but savvy media lessons for veterinary practitioners thrust into difficult discussions about the profession-in the exam room or on TV.
How can new associates get to "yes" with veterinary clients?
Engage pet owners to foster compliance.
Posts and tweets about older pets' failing senses
Use social media platforms to alert clients to health concerns and clinical signs to look for as pets age.
Client handout: Internet information prescription for clients
Help your veterinary clients surf the web for reliable pet care sites.
An information prescription for veterinary clients
From home remedies for fighting fleas to diet tricks for finicky felines, the web is full of enough information-and often misinformation-to make a client's head spin. Guide them to reputable sites with this handout.
Pets aren't getting the dental care they need at your veterinary hospital?
Make every month Dental Health Month at your veterinary practice to get clients in the door for crucial preventive screening.
5 worst veterinary clients
An array of visitors pass through the doors of veterinarian offices. Some clients are more of an annoyance than a pleasure to work with. Here are the top five worst clients to deal with.
Do Yellow Pages still work for veterinary practices?
Q: Only nine of our clients indicated they found us through the phone book last year. I'd like to drop our Yellow Pages subscription altogether, but if each client is worth about $500, I wonder if it still has some value.
Veterinary clients' biggest doctor complaints revealed
Knowing what makes clients tick can help you resolve compliance issues at your veterinary practice.
Mind Over Miller: Why honesty is the best policy for your veterinary practice
Read Dr. Miller's response to the recent not-so-positive media coverage of veterinary practice.
Retrain yourself to think veterinary client retention
Acquiring new clients is a necessity when growing your veterinary practice, but don't overlook the importance of keeping the clients you already have.
10 pet owner communication strategies to avoid lawsuits
Use these 10 strategies to foster better relations with clients. Then when problems surface, pet owners may choose conversation instead of litigation.
The benefits of breed-specific veterinary healthcare
Focusing on individual pet breeds each month educates your clients and helps you customize care.
See your veterinary clinic from a client's-eye view
When you rush from room to room, it can be easy to overlook the cleanliness of your practice.
Plan your attack on pet obesity-veterinary patients' lives depend on it
Use these suggestions to be proactive about your practice's methods to combat the perils of pet obesity.
Client handout: Chronic intestinal disease in cats
Help clients understand the importance of investigating frequent vomiting and hairballs in cats by downloading this free handout.
Take control of your veterinary practice's online reputation
Got a negative review? You can still survive and thrive in the veterinary world by following these simple steps.
Taking the plunge with pet insurance
Q: I'm thinking of dipping my veterinary practice toe in the water with pet insurance, but I want to do it right. What steps should I take to ensure I'm offering my clients the best options?
Why client reviews matter at your veterinary practice
Learn how one bad apple can spoil your clinic's business.
Getting a handle on heartworm resistance
AHS experts discuss what veterinarians and their clients need to know about the emergence of 'evil heartworms.'