Client Relations & Marketing
Therapy lasers: A handy comparison chart
Thinking of adding or expanding laser therapy services in your veterinary practice? Get started on your buying quest with this comparison of some of the choices available.
Get inspired by this sample weight loss plan for veterinary patients
Use this veterinary practitioner's example to create personalized weight management systems for the pets you see in daily practice.
Is there a "magic bullet" for veterinary practice's biggest problem?
Combating the industry's biggest struggle.
Can veterinary clinics compete with shelters?
Adapt and survive market segmentation by the consumer.
2015 Veterinary Economics Hospital Design Competition Official Entry Form
How an old veterinary hospital learned new tricks
Four years ago, The Animal Medical Center in New York brought on a CEO with a fresh perspective. Find out how her secrets for success could benefit your practice, too.
How my veterinary practice succeeds with client callbacks
When pets head home after hospital stays, an evening phone call can make all the difference for clients.
It's back: New Fairness to Pet Owners Act introduced in U.S. House
Bill says mandatory veterinary prescription writing will lower cost of pet ownership, encourage competition.
Surgery bill surprise
After a mobile veterinary surgeon departs and complications arise, this doctor learns the cost of shocking a pet owner with an extra invoice.
Why parasite control really matters
Embed this video on your veterinary practice website to attract visitors-and keep pets healthy when it comes to fleas and ticks.
Client handout: Create a tick-free zone in your backyard
Use this handout to talk to veterinary clients about simple landscaping techniques they can use to make their backyards safer for pets.
Practice like pet owners are watching
Do right by your veterinary patients and clients.
BizQuiz: Do you know sexual harassment when you see it? Answer 1B b)
Answer 1B b)
Building a transparent veterinary practice-with glass, open spaces and values
By breaking down barriers, you can give your clients an exceptional veterinary hospital experience.
How old is your pet in human years? (PDF)
Download and display this client handout to better educate your clients.
3 steps to creating curb appeal
Stand across the street and look at your practice. What messages do the sign, parking lot, and landscaping send?
Posts and tweets about year-round flea and tick protection
Speak the truth about flea and tick preventives online: they aren't just for warm months.
4 ways to beat the background noise in your veterinary clinic
You may be oblivious to the loud noises of your veterinary practice, but you can bet that pet owners-and pets-hear them all too well.
Client handout: How old is your pet in human years?
Hand out or post this chart to help your clients better understand their pets' health and well-being.
Handout: Tell veterinary clients what to expect during a dermatology exam
Finding and understanding the cause of scratching in pets can be difficult. Let clients read this handout so they can see how you arrive at your diagnosis.
Cultivating cross-cultural connection at your veterinary practice
Whether it's a veterinary team member or client, make an effort to communicate effectively with people from other cultures.
Calm client concerns about veterinary prescription costs
Q: My clients are always balking at the cost of pet medication. How can I address their complaints?
Determining charges for unused veterinary cancer medication
One veterinarian queries an ethics expert and Facebook readers seize the chance to respond.
7 tips to show why yours is a phenomenal veterinary practice
It's fantastic to offer clients exceptional pet care, but it takes more action on your part to make your clinic stand out among the rest.
Doing right by veterinary dermatology patients
These cases can be difficult and often require considerable time and attention-both during an examination and in conversations with clients. Here are some tips to get a better diagnosis and outcome.
Create a complete picture of health: How to cultivate client compliance
Are you puzzled why your clients aren't following through on your advice? Try these five tips, and your practice could be well on its way to good health for all.
Nutrition questionnaire
Client handout: 4 tips for weight loss in cats
Help clients get their cats back into a healthy weight range with tips from this free handout.
Client handout: Nutrition questionnaire
Start a conversation with clients about what they're feeding their pets with this free handout.
Dreaming up the perfect app for your veterinary practice
Check out the 9 things your hospital's mobile app should do.