Client Relations & Marketing

Do you know what your clients think they know about their dogs' dental health?

As hard as it may be, let negative stories about the veterinary profession lie and they'll die out sooner than you'd think.

Check your answers here.

Toss outdated myths to the curb with the one cat video your clients need to see.

Learn how to respond when pet owners resist your microchip recommendations.

Check your answers here.

Pets and owners alike suffer when an ear infection arises. Follow these tips from Dr. Cecilia Friberg, DACVD, to the get the whole household comfortable once again.

Watch for clients' emotions in the moment, rather than trying to "fix" what they're feeling.

Use this handout to talk to veterinary clients about what otitis is and what they can do to help their pet.

With a growing number of veterinary provider options, sustaining relationships is more important than ever for retaining clients.

Use this handout to answer veterinary clients' common questions about their pet's ear and skin conditions.

A profession open about its economic woes needs veterinary associations to 'spin' negative public perception to make clients understand the need-and struggle-for financially strapped veterinarians to make a profit.

Check your results for the No Baloney BizQuiz.

Educate your clients on ways they can keep their cats' chompers healthy.

Client handout: What to do for my dog's itchy, sore ears?

Share these fun feline tidbits with your clients on social media.

Special report from CVC Washington, D.C.

dvm360 News Channel Director Kristi Reimer reports a tip from Dr. Jeff Werber about boosting your online presence ... with less of an "ick" factor if it feels a little weird.

Implement this action plan to deal with your volatile veterinary clients-and avoid any dangerous situations in the process.

Get more cat clients in your door-and keep them coming back-with this feline-friendly advice.

Client handout: What is good healthcare for cats?

Many veterinarians worry about how online critics might-or are-affecting their business, but those reviews can also take an emotional toll.

If you want more feline patients flocking to your veterinary hospital, see how many of these cat-friendly concepts you can implement in practice.

How to turn a bad veterinary client experience around in 15 minutes or less

A recent study uncovered the differences between dog owners and cat owners and looked at how those differences affect clients' attitudes toward veterinary care.

The obstacles to regular veterinary care are often the same for the scruffy barn cat as the pampered high-rise feline. The solution may be to use different tactics to get culturally different cat owners to comply.

Start here for cat-friendly hospital design resources and success stories.

Turn negative reviews into positive opportunities for your veterinary clinic.