Client Relations & Marketing
Rethinking veterinary education: Focusing on the profession and society
If implemented at our schools, these changes would help veterinary medicine face the future more effectively.
Data Center: Levels of veterinary care clients want vs. what they'll pay for
Crazy clients, snappy patients: How should a veterinarian warn the team?
A code in the patient record could come back to haunt you.
Veterinarians: Your clients are going to Google with these cat questions
Search engine shares the top 10 questions people asked about dogs and cats in 2014.
Is your veterinary practice missing opportunities with senior patients?
Paying attention to this segment of your client base is important to clients and business.
What are dog owners asking "Dr. Google?"
Eye opening information about what your clients are researching.
7 steps to better veterinary dental recommendations
Feeling tongue-tied when veterinary clients refuse dental treatment for their pets? Here's a mouthful of ideas on how to emphasize the importance of complete oral care.
Veterinarians know clients Google, but what are they asking?
Client handout: How can I tell if my pet is overweight?
Client handout: How to get your dog in shape
Write a winning invoice for veterinary clients
See how three different invoices got very different results in pet owners perception of value.
Do your veterinary clients think you spend enough time with them?
CAPC study investigates how long clients perceive as "just right" for appointment length.
Video: 3 approaches for veterinary client communication show why one works
Dr. Do-Right is more successful than Dr. Detail and Dr. Downer.
The wrong language can alienate veterinary clients
Use a positive approach during examinations
Vetcetera: Get happy with the all-new dvm360 for iPad
dvm360 has new, free tools for you and your team in 2015. Each themed issue now features even more interactivity. And did we mention it's free?
Veterinary terms: Lost in translation
Break the code on hospital language and translate some of the fun (and funny) terms in veterinary medicine.
A calamity of blood work errors
A series of unfortunate events showed me how pet owners play a critical role in accurate blood work.
Build your own veterinary client survey
The best survey questions for our industry are built using your practices mission statement as a jumping-off point.
Team buy-in: What veterinary client surveys need to work
The real work of client surveys is how to use those results to help your practice.
Build a better veterinary client survey
Tips and tricks for getting the most out of your practice's survey.
Help veterinary clients understand the heartworm life cycle in pets
Get personal with a pit boss
Sharing personal details strengthens client relationships and builds trust.
A look back at the top 10 veterinary handouts of 2014
How many of our most popular handouts did you use this year?
Vetcetera: The business case for seeing more cats
Veterinarians' dirty little secret, making more money through feline visits, and commentary from Dr. Elizabeth Colleran.
A cat app that's a true work of art
A kitty amusement makes good marketing.
Reality TV and the veterinarian: Discussing mainstream dog training advice with clients
Your clients may be getting behavior advice from cable TV. Get your opinion in the mix.
How useful are medical brochures to veterinary clients?
Chances are, that handout on flea allergy dermatitis is appreciated more than you'd think.
Dog euthanasia leads to family shooting outside veterinary clinic
Father and son hospitalized as police investigate intent.
Obenskis final bow
10 simple ways to let clients know you care
Do you care about clients outside the exam room? Show it.
