Client Relations & Marketing

2010 Hospital Design Competition winners

Consider these strategies as part of your own "business stimulus" package.

Valentine's Day is nice, but Spay Day might be February's most important holiday.

The Five explores punishment in the pet-food recall, news from WVC, and advice on fielding lots of client questions on a busy day.

People with pooches are more outgoing and agreeable, while cat owners get stuck with the "neurotic" tag.

Chow Hounds explains the roots of pet obesity and how clients can fight it.

Read and answer questions online for free CE credit on the use of antimicrobials in the treatment of oropharyngeal inflammation, bacterial pneumonia, resistant pyoderma and otitis, and difficult urinary tract infections.

Prognoses may not be as good, but a reasonable medical option -- even if it's not the best -- is better than nothing, says the CEO of the National Commission on Veterinary Economic Issues.

Managers duke it out over whether practices should use online client forms.

How do I explain to clients why my fees have gone up?

Sometimes learning what not to do makes more sense. So here are eight attitudes and actions you could easily adopt to make clients cringe. Now go and do the opposite.

Start with these and see if your own creative juices start flowing with love for pet oral health.

This short conversation can help you respond when clients refuse the care you recommend.

Don't underestimate the power of a post, a tweet, or a video upload. Social networking can help you.

The MAF discovers why some people don't own cats-as well as who's most likely to adopt one.

Q&A: A Practice Management Q&A from 1982 celebrating Veterinary Economics' 50th anniversary

We take pictures of post-op or hospitalized patients snuggling up against stuffed animals and have all the staff members sign the photos.

Critical interactions impact client loyalty and practice growth.

Q&A: When you can fire a client who won't pay for services

Hula hoops, balloons, and pictures with Santa are ways into your team members' and clients' hearts.

We all probably know the colorful humor that starts out with "What are the three greatest lies ever told?" To me they relate to the current misconceptions about the future of our profession.

Download this PDF of a client handout on halitosis in pets, and help get your clients onboard with preventive oral care.

If you nail these five must-haves on our Web site, you'll be miles ahead of many other practices in your area.

In the last 20 years, veterinary dentistry has seen tremendous growth in the education of veterinarians regarding oral health. And the message is being communicated to pet owners.

If you believe in the importance of pet dental health, it's easier to convince clients. Consider these marketing tips

Social media rules: Be yourself, ask questions of your audience, and don't talk only about pets.

Do some clients go too far in their attachment to their pets? If so, what do we do about it?

Take steps if disgruntled team members vent online.

Start this year off right-even if it is already February-with these ideas for winning dental healthcare and happy clients.

The dvm360 Veterinary CE Center includes upcoming and on-demand web courses in client service, practice management, and career development. Check it out!