Practice Management

Well-managed practices work on management issues proactively, looking for ways to improve and innovate rather than just responding to the fires that arise each day. Of course, striving for excellence isn't a one-person job. And getting your team involved in finding better ways to serve clients is a great first step to being more proactive.

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Q I'm a recent graduate, and I find that the clients I see have no preference for which doctor examines their pet. How can I develop my own clientele?

A new campaign launched by the American Association of Equine Practitioners and Fort Dodge Animal Health aims to let owners know their horses should get exams twice a year—in the spring and fall.

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Think small

At one time, the mass market was every veterinarian's target population. Today's best strategy, however, is niche marketing, which targets a specific population of pet owners, identifying their needs, and then addressing those needs more competently than anyone else.

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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I have an employee who regularly stays for overtime that I haven't authorized. My attorney says I have to pay her for the time, even though I didn't schedule it. What can I do to keep team members from working unapproved overtime?

A new 401(k) option

Starting this month, 401(k) plans can offer a Roth 401(k) provision—which could be a better option for your retirement savings.

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Getting rid of gossip

How do I know if gossip has become a problem in my practice? And what's the best way to get rid of it?

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"We all want our staff members to work together as a team, but it's hard to ask this of your staff unless they know the steps to take," says Julia Culbreth, the practice manager at Jefferson Animal Hospital in Louisville, Ky.

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It's easy to overlook the problems that come with making clients wait. We think, "Hey, it comes with the territory." We make excuses. And we hedge our bets, knowing most clients only grow dissatisfied when they wait more than 30 minutes. But that approach won't wow clients. In fact, even a short wait may leave clients disgruntled. So it's an issue you should aim to manage.

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I do primarily small animal ambulatory work in the Midwest. I'm new to equine practice and trying to get a grasp on fees. There seems to be no rhyme or reason to the charges I've seen in our area. Help!