Client Relations & Marketing

Save time and don't miss a spot with my process.

You dont need the Force to move veterinary clients. Consider this sage advice from a long time ago in a galaxy far, far away.

These are the ways we stumble into traps in the exam room and undercut out medicine, our patients and ourselves.

Learn how to harness Facebook's strengths and limit your vulnerabilities.

A reader tip for signaling a veterinary patient's passing.

A recently publicized client horror story keeps care, revenue and oversight regarding the procedure in the spotlight.

Pet owners are often oblivious to pets unhealthy weight. So cut the Your dog is so fat jokes and learn how to navigate this emotional client landmine.

Handouts for every veterinary 'emergency' that's bound to come in, at closing, on Christmas Eve.

Tips and tricks to manage your pet's food during holiday travel ... or what do do so the dogor catdoesn't puke under the table.

Let your pet indulge with special treats and simple snacks.

(but really how could you miss them? We've been talking about this stuff for decades...)

Whether its a treat for $2.99, a custom painted pet portrait or a snarky veterinary mug, you cant put a price on the joy animals bring to our lives so shop online where no one judges how much you just spent on your cat.

North Carolina clinic serves cases that cant wait but dont need emergency hospitalization.

Grr. Argh. Dont fear this life-saving talk with veterinary clients.

Associates and practices owners, put these retail therapy and relaxation tools on your holiday wish list or, better yet, buy them for yourself (you deserve it).

First step? Dont panic. When a veterinary investigator comes calling, keep your emotions in check and lawyer up.

A rabid skunk scare in my own backyard tests my veterinary judgment.

We know: Parasite control talks can be boring. But this veterinary parasite expert resolved a familys flea nightmare by not ducking the issue.

Frustration with the "people" part of veterinary medicine is inevitable, and sometimes we've all gotta vent. But what happens when it's not just ventingand feeling this way starts to affect your career as a veterinarian?

With this free PDF download, your clients will learn moves they can make to keep their dogs and cats on the Happy Pet Path!

When Immovable Weight-Loss Diet meets Unstoppable Frightened Pet in the veterinary exam room, this young associate worries about calm before calories.

It's not about the money for Dr. John Talmadge. (What veterinary hospitals makes its money on retail items?) It's about closing the gap between a client's pet issue and the product to fix it.

So says (almost) every veterinarian in the world. But, really, you are, if you want clients to agree to buy the products and services their pets so desperately need.The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.

… at one thing: Getting customers what they want RIGHT NOW

As these business gurus follow us to dvm360.com, a few of them offer a parting piece of advice in the magazine for you.

Free forms can educate while clients wait.

Help pet owners celebrate their senior cats by offering them optimum health. The AAFP serves up some handouts and guides to make senior care simpler.

Don't let your veterinary clients give up on their cat's weight management because of late-night hunger pangs.

Do you rock the clock or is it time to consider strategies to reduce your veterinary clients' wait time? Use this checklist to test your team.

Prioritizing standard of care doesnt mean a practitioner can never compromise.