Client Relations & Marketing
A ride with pets in mind
Its like every day is a spa day for veterinary patients in this thing as Intermountain Pet Hospital takes the clinics low-stress tactics on the road.
Fear-Free or "frozen"?
This veterinary behaviorist says patients taken to the back for testing and procedures might be better-behaved, but don't fool yourself: They're not happier or calmer away from most pet owners.
Stick-er shock: Don't let lancets keep clients from helping pets
We know you like to save pet owners money. Dr. Dave Bruyette explains how, in the long run, at-home blood glucose monitoring does just that.
What is that noise?
If the exam room's rockin', you still have to come a-knockin'. But here's how to help pet owners amongst the chaos ...
Just Google 'teachable moment'
More than half of surveyed practice managers say clients use the Internet to self-diagnose and treat their pets.
See red with this veterinary inventory system
Inventory at your veterinary practice making you angry? Mark Opperman's "red dot and flag" system could make it less of a chore (and more fun for you organization wonks).
Quiz: Are you over it?
Take our super-official Jaded Vet Quiz to find out where you fall on the "over it" spectrum.
Client handout: Your pet needs your help
Help veterinary clients 'see' when their pets are overweight in order to get patients to a healthier weight.
Streamline your veterinary exams with these 12 steps
Save time and don't miss a spot with my process.
Star Wars wisdom for veterinary practices
You dont need the Force to move veterinary clients. Consider this sage advice from a long time ago in a galaxy far, far away.
5 hazards lurking for veterinary associates in the exam room
These are the ways we stumble into traps in the exam room and undercut out medicine, our patients and ourselves.
Facebook is your veterinary practice's frenemy
Learn how to harness Facebook's strengths and limit your vulnerabilities.
Idea Exchange: A shining tribute to cherished patients
A reader tip for signaling a veterinary patient's passing.
Southern California a hotspot for anesthesia-free dental controversy
A recently publicized client horror story keeps care, revenue and oversight regarding the procedure in the spotlight.
Lets get awkward: Your pet is fat
Pet owners are often oblivious to pets unhealthy weight. So cut the Your dog is so fat jokes and learn how to navigate this emotional client landmine.
The 12 days of veterinary client handouts
Handouts for every veterinary 'emergency' that's bound to come in, at closing, on Christmas Eve.
Client handout: I'll be [bringing my pet] home for Christmas ...
Tips and tricks to manage your pet's food during holiday travel ... or what do do so the dogor catdoesn't puke under the table.
Spoil your pet without spoiling its diet this holiday
Let your pet indulge with special treats and simple snacks.
6 VetEc takeaways you shouldn't miss
(but really how could you miss them? We've been talking about this stuff for decades...)
21 gift ideas for the animalsand animal loversin your life
Whether its a treat for $2.99, a custom painted pet portrait or a snarky veterinary mug, you cant put a price on the joy animals bring to our lives so shop online where no one judges how much you just spent on your cat.
Urgent care business model comes to veterinary medicine
North Carolina clinic serves cases that cant wait but dont need emergency hospitalization.
What if animals were 'The Walking Dead'?
Grr. Argh. Dont fear this life-saving talk with veterinary clients.
5 ways to self-soothe your veterinary clinic stress
Associates and practices owners, put these retail therapy and relaxation tools on your holiday wish list or, better yet, buy them for yourself (you deserve it).
Hauled before the state board? Take a deep breath, then read this
First step? Dont panic. When a veterinary investigator comes calling, keep your emotions in check and lawyer up.
A license to cull
A rabid skunk scare in my own backyard tests my veterinary judgment.
Selling clients on parasite control isnt sleazy-its a standard of care
We know: Parasite control talks can be boring. But this veterinary parasite expert resolved a familys flea nightmare by not ducking the issue.
Vets confess: People piss us off.
Frustration with the "people" part of veterinary medicine is inevitable, and sometimes we've all gotta vent. But what happens when it's not just ventingand feeling this way starts to affect your career as a veterinarian?
Client education booklet: Managing pets needs over their lifetime (Sponsored by Nationwide)
With this free PDF download, your clients will learn moves they can make to keep their dogs and cats on the Happy Pet Path!
Tip: Let low-stress win
When Immovable Weight-Loss Diet meets Unstoppable Frightened Pet in the veterinary exam room, this young associate worries about calm before calories.
An exasperated DVM was tired of clients' non-compliance-so he fixed it
It's not about the money for Dr. John Talmadge. (What veterinary hospitals makes its money on retail items?) It's about closing the gap between a client's pet issue and the product to fix it.