Client Relations & Marketing
Vet shortage means pandemic pets are underserved
A rise in pet ownership combined with a shortage of veterinarians may be causing an access to care problem
What pet parents don’t know about lifetime cost of care
Not all clients understand the true cost of owning a pet over its lifetime
Internal marketing: how it can benefit your team and help you recruit
Tips and tricks for keeping your team aligned
NAVC announces entry period for VETTY Awards
This creative marketing competition kicks off this September
Tips and tricks for easing dog separation anxiety as kids return to school
Brooklyn veterinarian offers advice for pet owners to help their dogs continue to thrive as activity in the house dies down
Client anxiety and the true cost of owning a pet
Learn the medical issues that cause the greatest concern for clients
Clients experience sticker shock at these price points
A study of 1000 pet owners and 100 veterinarians revealed client expectations about cost of pet care
Here’s how to communicate with an “out of office” workforce
Strategies for communicating with the modern veterinary professional
Getting on the same page: proven communication strategies to align your team
An expert shares leadership strategies for enhancing team cohesion
The A — Z on ADA compliance
Learn the ins and outs from an experienced marketing director
Crisis communications for vet practices: a step-by-step guide
A public relations expert shares communication tips to avoid a media disaster in times of crisis
5 summertime hazards for dogs
Summer serves as a fun time to share with pets, but also poses potential dangers clients should be educated about
Shepherd Veterinary Software debuts new pet portal
Addition to the software to bolster client communication and free up the front desk team
3 Must-reads on pet owner compliance
In honor of Pet Appreciation Week, read up on these 3 articles to improve owner compliance
Benefits of wellness plans
In this interview at the Fetch dvm360® conference in Charlotte, North Carolina, Matthew McGlasson, DVM, CVPM, outlines the advantages of wellness plans for the patient, client, and the practice
How to diversify your client base
Fine-tuned marketing strategy is an essential factor in the success of a veterinary practice
Social media marketing tips and tricks
In this interview at the Fetch dvm360® conference in Charlotte, North Carolina, Matthew McGlasson, DVM, CVPM, offered his insight on promoting your practice plus your personal brand online.
IGNITE debuts CSR Training for Specialty & Emergency Veterinary Hospitals
First-of-its kind comprehensive front desk training program designed for new and established CSRs alike in emergency or specialty practices
3 Must-reads on National Veterinary Receptionist Week
3 articles highlighting the important role veterinary receptionists play at the clinic
Meet the Fetch Faculty Charles D. McMillan, DVM: Part 7
In an interview, Charles D. McMillan, DVM, shares what to expect from his talk he will deliver tomorrow entitled 'Philosophy, Techniques, Tools, And Modalities To Help Bridge The Client-Compliance Gap.'
Educational opportunities are available for the pharmaceutical care of animals
Interested individuals may gain certification or continuing-education credits, many of which are available through the American College of Veterinary Pharmacists
3 Must-reads on veterinary client education
3 articles offering insight on advising clients on a host of topics
Survey finds striking misconceptions surrounding veterinary technicians
Many respondents reported misbeliefs regarding technicians' roles, responsibilities, education, and skills.
Understanding the clients at your practice
A veterinary expert shares strategies to maximize communication effectiveness and improve compliance.
PetWellClinic enters 12-unit deal in Salt Lake City
Walk-in wellness practices providing affordable, accessible health care coming soon to Salt Lake City, Utah
Fish oil supplements
Your veterinarian just prescribed a fish oil supplement for your pet. How will it help?
The ABCs of hospital design
Learn the 3 principles that drive money-making practices
Using empathy statements to put stressed-out clients at ease
Kindness is the best defense against negative emotions.
Traditional vs digital marketing: rivals or teammates?
In an interview with dvm360®, Steve Dale, CABC, and Bill Schroeder, senior vice president of InTouch Practice Communications, weigh marketing options for veterinary practices.
Tips for clients welcoming home new canines
In an interview with dvm360®, Christopher Pachel, DVM, DACVB, CABC, provided insight veterinarians can share with pet owners on introducing a new dog to their household.