Client Relations & Marketing
Build bonds with veterinary clients through pet communication
Dr. Marty Becker says positive comments directed to pets can help put veterinary patients, clients, and even staff at ease.
Make a case for senior veterinary care
Sometimes clients need a little nudge to get their senior pets in for wellness exams and preventive diagnostics. Use these informational handouts to stress the importance of senior care and stay ahead of disease in older pets.
Stress the importance of senior pet care to veterinary clients
Use these client handouts to help clients understand the importance of wellness exams and preventive diagnostics in senior dogs and cats.
Introducing screw-down veterinary medicine
Better tell your veterinary clients to hold on for their life after you administer this kind of injection.
Scoop out litter box problems in cats
Use this questionnaire to help clients identify and resolve inappropriate elimination problems in their cats.
How to design the perfect veterinary sign
Attract pet owners to your new or existing veterinary hospital with a clear message and easy-to-read specs.
Posts and tweets about Fear Free tactics
Share your fear-free techniques on social media to make clients less nervous to bring their pets into your practice.
Tips to stay on top of pain in pets
Pets are masters of disguise when it comes to pain, so give your clients the tools to recognize and manage their pets' discomfort before it becomes a problem.
Don't forget the fecal sample
Get fecal samples from veterinary clients with these three tips.
How to get through tough money talks with veterinary clients
Feeling blown away by clients frustrated with the cost of care? Use these tips and scripts to calm the storm.
Bad things good veterinarians say
How to avoid tiny comments that wind up making big trouble for you, your veterinary clients and their pets.
Pitch preventive diagnostics to veterinary clients
Use this client handout to explain the importance of preventive diagnostic tests to your clients.
Posts and tweets about fun pet facts
Don't just go online to give reasons for clients to visit your veterinary clinic. Offer clients some social media value with fun facts.
Help clients understand the importance of preventive diagnostics
These tests can be crucial to detecting underlying disease and seeing the big picture of a pet's health. Use this handout as a supplement to exam room talks to help clients understand the importance of diagnostics.
OMG! It's the veterinary @client of the future #lookout
My new clients won't look up from their phones. My older clients won't shut up. I'm not sure which is worse.
5 reasons to throw a veterinary hospital open house
Throw your veterinary practice doors open to the world's best word-of-mouth generator.
Sample script: Discussing palliative care
Do you know how to talk to your veterinary clients about palliative care? Here's a couple approaches you can try.
How to create a friendlier veterinary visit
Put pets at ease by making veterinary visits fear-free.
Pyometra plus refusal to spay: A look at two veterinary cases
Management, legal and ethical issues abound when veterinarians recommend 'emergency' procedures to hesitant pet owners.
Get loyal clients through authentic emotional connections
Four crucial tips that put gratitude, respect and compassion into everyday client interactions at your veterinary clinic.
Veterinary clients can't afford pet health insurance?
If you've never researched pet health insurance for veterinary clients, now might be a good time to start.
'The medicine is the easy part'
Volunteers with World Vets learn that caring for donkeys requires earning their Maasai owners' trust.
Video: Cock-a-doodle-DON'T
Devoicing and debeaking are complex veterinary surgical procedures performed on roosters to keep them from making noise and fighting. Dr. Eric Klaphake offers his views on these techniques and how to explain them to clients.
Tips to help cat owners avoid declaws
Encourage clients to try behavior modification to deal with a scratching kitten.
Client handout: What you need to know about your pet's pain
Sample script: Answering veterinary client questions about marijuana poisoning in pets
With decriminalization on the rise in the U.S., more cases of marijuana poisoning in pets are being reported. Prepare for conversations with veterinary clients with this sample script.
Remind veterinary clients that you price match
Don't let an emotional reaction damage an important relationship.
Choose words carefully when discussing a pet's weight in the veterinary clinic
The wrong message might yield unfortunate results.
Time is money (yours and your clients') in the veterinary practice
Take 10 seconds to explain the holdup and save everyone some trouble.
From the trenches: "Hey, doc, my trailer full of horses just crashed into a house ... "
So that's why you're late? Hadn't heard that one at my veterinary clinic before.