Client Relations & Marketing
How to use social media to promote preventive care for pets (Sponsored by Nestle Purina)
Veterinary visits aren't just for sick pets-they're important for healthy ones, too. Implement these social media strategies to get clients in for regular checkups.
Cat-friendly veterinary practices: Share your stories
Business channel director Brendan Howard wants to hear from you.
Something is fishy about us veterinarians
It's time to break through the glass wall that stands between veterinary practitioners and clients. Ditch the excuses and make client communication a top priority in your clinic.
Give your veterinary practice a physical exam
6 practice systems to poke, prod and palpate every week, month and year to make sure your veterinary practice is healthy.
Make the carrier a cat's friend, not a foe
Cats are inherently wary of carriers-but have clients with fickle felines watch these videos from the CATalyst Council and you might start seeing more cats in your practice.
A spoonful of service makes the veterinary clients come 'round
Use these tips to provide that sweet service and smooth out payment and compliance problems before they pop up.
Weigh in on weighty pets
Hefty pets can be a big burden. Help veterinary clients get a handle on their pet's problem with this advice.
Idea Exchange: Are E-collars a cure for motion sickness?
Keep pet motion sickness in check with the help of an Elizabethan collar.
Marketing new services at your veterinary clinic
If you've got it, flaunt it-especially when it comes to digital radiography and therapeutic lasers. Here are four tips to showcase new services.
5 senses of clinic hunters: How to entice veterinary clients to choose your clinic
Potential clients are always prowling for the best veterinary clinic around. Are you and your team prepared to exceed their expectations?
Build bonds with veterinary clients through pet communication
Dr. Marty Becker says positive comments directed to pets can help put veterinary patients, clients, and even staff at ease.
Make a case for senior veterinary care
Sometimes clients need a little nudge to get their senior pets in for wellness exams and preventive diagnostics. Use these informational handouts to stress the importance of senior care and stay ahead of disease in older pets.
Stress the importance of senior pet care to veterinary clients
Use these client handouts to help clients understand the importance of wellness exams and preventive diagnostics in senior dogs and cats.
Introducing screw-down veterinary medicine
Better tell your veterinary clients to hold on for their life after you administer this kind of injection.
Scoop out litter box problems in cats
Use this questionnaire to help clients identify and resolve inappropriate elimination problems in their cats.
How to design the perfect veterinary sign
Attract pet owners to your new or existing veterinary hospital with a clear message and easy-to-read specs.
Posts and tweets about Fear Free tactics
Share your fear-free techniques on social media to make clients less nervous to bring their pets into your practice.
Tips to stay on top of pain in pets
Pets are masters of disguise when it comes to pain, so give your clients the tools to recognize and manage their pets' discomfort before it becomes a problem.
Don't forget the fecal sample
Get fecal samples from veterinary clients with these three tips.
How to get through tough money talks with veterinary clients
Feeling blown away by clients frustrated with the cost of care? Use these tips and scripts to calm the storm.
Bad things good veterinarians say
How to avoid tiny comments that wind up making big trouble for you, your veterinary clients and their pets.
Pitch preventive diagnostics to veterinary clients
Use this client handout to explain the importance of preventive diagnostic tests to your clients.
Posts and tweets about fun pet facts
Don't just go online to give reasons for clients to visit your veterinary clinic. Offer clients some social media value with fun facts.
Help clients understand the importance of preventive diagnostics
These tests can be crucial to detecting underlying disease and seeing the big picture of a pet's health. Use this handout as a supplement to exam room talks to help clients understand the importance of diagnostics.
OMG! It's the veterinary @client of the future #lookout
My new clients won't look up from their phones. My older clients won't shut up. I'm not sure which is worse.
5 reasons to throw a veterinary hospital open house
Throw your veterinary practice doors open to the world's best word-of-mouth generator.
Sample script: Discussing palliative care
Do you know how to talk to your veterinary clients about palliative care? Here's a couple approaches you can try.
How to create a friendlier veterinary visit
Put pets at ease by making veterinary visits fear-free.
Pyometra plus refusal to spay: A look at two veterinary cases
Management, legal and ethical issues abound when veterinarians recommend 'emergency' procedures to hesitant pet owners.
Get loyal clients through authentic emotional connections
Four crucial tips that put gratitude, respect and compassion into everyday client interactions at your veterinary clinic.