Client Relations & Marketing
See eye-to-eye with clients on the 20/20 veterinary report
Are you prepared to respond when clients ask you whether you're trying to upsell them on their pets' care?
BizQuiz: Is your life balance out of whack? (question 8)
Is your life balance out of whack? Use this quiz to find out.
Unwanted kitten distribution and other absurd veterinary client accusations
Dropping off kittens in the cover of darkness, dreaming up diabetes in a dog, changing the weather...yup, it's all in a day's work at a veterinary clinic.
A veterinary client gets chased-with his pants down
The first day of work can be hard. Or it can end with an obese man losing his trousers while he's getting chased by a cow.
Pillars of prevention: Getting to "yes" for parasite control-a roundtable discussion (Sponsored by Merial)
During a recent roundtable discussion, leading experts in the fields of veterinary parasitology, dermatology, behavior, and client communication gathered to discuss parasite control opportunities in clinical practice.
End fearful visits to your veterinary practice
Coat yourself in pheromones and stuff your pockets with treats to make pets feel more comfortable.
Don't miss follow-ups with veterinary clients
Show your practice's commitment to pet care with a professional post-appointment phone call.
CVC highlight: DIY veterinary rehabilitation for patients with patella and cruciate injuries
Dr. Wardlaw discusses some therapeutic alternatives to get orthopedic patients comfortably back on their feet.
CVC highlight: How to break bad news to veterinary clients
Communication strategies and tips for breaking difficult news to clients.
How veterinary practices rise up after the recession
The economy's looking up-and so should you. It's time to get out of the red and into rebuilding your practice with these tips.
Customized veterinary care for all life stages
Create a list of services for pet life stage kits based on your practice care recommendations, and help clients see where their pet fits in.
Debunking 20/20: The real truth about veterinary medicine
How to tackle your clients' questions in the wake of ABC's news report.
10 easy steps for housetraining a dog
This handout gives pet owners tips to successfully train their dog to eliminate in an acceptable location.
Television commercials released to promote preventive veterinary care
Annual visits "as essential as food and love," says public service announcement from Partners for Healthy Pets.
SLIDESHOW: Success in mixed animal practice
Veterinarians with a heart for small-town life find big opportunities with mixed-animal practice.
QUIZ: How much do you know about the American West's wild horse population?
A recent evaluation by a National Research Council committee sheds light on the National Wild Horses and Burros Program.
Posts and tweets about holiday pet hazards
Use your social media network to make sure pet owners know about specific holiday hazards with these tweets and posts.
Finding success in mixed animal practice
Veterinarians with a heart for small-town life find big opportunities with mixed animal practice.
How to use social media to promote preventive care for pets (Sponsored by Nestle Purina)
Veterinary visits aren't just for sick pets-they're important for healthy ones, too. Implement these social media strategies to get clients in for regular checkups.
Cat-friendly veterinary practices: Share your stories
Business channel director Brendan Howard wants to hear from you.
Something is fishy about us veterinarians
It's time to break through the glass wall that stands between veterinary practitioners and clients. Ditch the excuses and make client communication a top priority in your clinic.
Give your veterinary practice a physical exam
6 practice systems to poke, prod and palpate every week, month and year to make sure your veterinary practice is healthy.
Make the carrier a cat's friend, not a foe
Cats are inherently wary of carriers-but have clients with fickle felines watch these videos from the CATalyst Council and you might start seeing more cats in your practice.
A spoonful of service makes the veterinary clients come 'round
Use these tips to provide that sweet service and smooth out payment and compliance problems before they pop up.
Weigh in on weighty pets
Hefty pets can be a big burden. Help veterinary clients get a handle on their pet's problem with this advice.
Idea Exchange: Are E-collars a cure for motion sickness?
Keep pet motion sickness in check with the help of an Elizabethan collar.
Marketing new services at your veterinary clinic
If you've got it, flaunt it-especially when it comes to digital radiography and therapeutic lasers. Here are four tips to showcase new services.
5 senses of clinic hunters: How to entice veterinary clients to choose your clinic
Potential clients are always prowling for the best veterinary clinic around. Are you and your team prepared to exceed their expectations?