Client Relations & Marketing
Keep pets safe during the holidays
Whether you're entertaining at home, traveling with pets, boarding them, or leaving them home with a sitter, take note of these important safety precautions.
Empower pet owners as a veterinary team member
Give clients options and educate them so they feel in control of their pets' care.
Are veterinarians' reputations slipping?
The profession's honest image has tarnished in recent years.
Celebrating the holidays with healthy pets
The AVMA offers tips on how to prevent holiday hazards from harming family pets.
3 tips for veterinary callback success
Follow-up phone calls show clients you care and are crucial to building trust.
Zoetis Pet Wellness Report designed to boost preventive care, engage clients
Tool combines veterinary health risk assessment and laboratory screening results.
Posts and tweets about inappropriate elimination
Send out these social media posts to help clients and save pets from relinquishment.
Audio: Communicating with grieving clients
Understanding the stages of grief and communicating effectively with grieving clients is key to breaking bad news.
Survey your veterinary clients to measure success
Wonder what your clients really think of the care and service you provide? A survey gives you the answers you need to do well-and improve.
BizQuiz: Is your life balance out of whack? (question 5)
Is your life balance out of whack? Use this quiz to find out.
See eye-to-eye with clients on the 20/20 veterinary report
Are you prepared to respond when clients ask you whether you're trying to upsell them on their pets' care?
BizQuiz: Is your life balance out of whack? (question 8)
Unwanted kitten distribution and other absurd veterinary client accusations
Dropping off kittens in the cover of darkness, dreaming up diabetes in a dog, changing the weather...yup, it's all in a day's work at a veterinary clinic.
A veterinary client gets chased-with his pants down
The first day of work can be hard. Or it can end with an obese man losing his trousers while he's getting chased by a cow.
Pillars of prevention: Getting to "yes" for parasite control-a roundtable discussion (Sponsored by Merial)
During a recent roundtable discussion, leading experts in the fields of veterinary parasitology, dermatology, behavior, and client communication gathered to discuss parasite control opportunities in clinical practice.
End fearful visits to your veterinary practice
Coat yourself in pheromones and stuff your pockets with treats to make pets feel more comfortable.
Don't miss follow-ups with veterinary clients
Show your practice's commitment to pet care with a professional post-appointment phone call.
CVC highlight: DIY veterinary rehabilitation for patients with patella and cruciate injuries
Dr. Wardlaw discusses some therapeutic alternatives to get orthopedic patients comfortably back on their feet.
CVC highlight: How to break bad news to veterinary clients
Communication strategies and tips for breaking difficult news to clients.
How veterinary practices rise up after the recession
The economy's looking up-and so should you. It's time to get out of the red and into rebuilding your practice with these tips.
Customized veterinary care for all life stages
Create a list of services for pet life stage kits based on your practice care recommendations, and help clients see where their pet fits in.
Debunking 20/20: The real truth about veterinary medicine
How to tackle your clients' questions in the wake of ABC's news report.
10 easy steps for housetraining a dog
This handout gives pet owners tips to successfully train their dog to eliminate in an acceptable location.
Television commercials released to promote preventive veterinary care
Annual visits "as essential as food and love," says public service announcement from Partners for Healthy Pets.
SLIDESHOW: Success in mixed animal practice
Veterinarians with a heart for small-town life find big opportunities with mixed-animal practice.
QUIZ: How much do you know about the American West's wild horse population?
A recent evaluation by a National Research Council committee sheds light on the National Wild Horses and Burros Program.
Posts and tweets about holiday pet hazards
Use your social media network to make sure pet owners know about specific holiday hazards with these tweets and posts.
Finding success in mixed animal practice
Veterinarians with a heart for small-town life find big opportunities with mixed animal practice.