Client Relations & Marketing

The new wave of smartphones and other mobile devices is revolutionizing the way your clients communicate. Could you help your practice stand out by making it even more responsive and tech-friendly?

Correct answer for Image Quiz: Ophthalmology-A close-up look at a leopard geckol

Answer A

If you're willing to try something new to bond with your clients and provide more personal service to your patients, concierge care could be the answer.

Friends and family bring a lot of great things to our personal lives, but they also bring stress.

The way your clients obtain medical products is in a state of flux. Can you keep your practice's light lit? Of course you can.

These medical procedures cost a lot because they're worth it, requiring hard work and high-quality medical care at the veterinary practice. Let your clients know.

Learn how to avoid these pitfalls and properly promote your practice online.

Most of you aren't implementing annual wellness plans, but clients are asking for them. What gives?

Here are two important ways that smartphones and other mobile devices are changing the way veterinarians communicate with clients.

Veterinary clients who've adopted from a shelter or rescue organization need a special approach. Here's how to foster a healthy relationship with these practice clients.

What characteristics make this species different from us or from dogs? By understanding our feline patients better, we can provide a better experience and environment for them. The basis of working cooperatively with cats is empathy based on an understanding of their nature and behaviours and trying to imagine what their experience is like.

Veterinarians and their team members have been working for years to educate pet owners about the care their pets need in order for them to stay happy and healthy. Undoubtedly we've made some progress, but results from the recently released Bayer Veterinary Care Usage Study indicate we have a long way to go; many pet owners simply don't understand the need for what is generally accepted as routine care.

Many reports have indicated that the US recession of 2007-2009 had a negative impact on the business volume and revenues of a large number of companion animal veterinary practices. But there is substantial evidence in studies conducted by the AVMA, AAHA and others that erosion in patient visits began well before the start of the recession.

Its no secret that cats don't like going to the veterinarian. They've never liked it. Unfortunately, cat owners are giving up the battle and fewer cats than ever before are visiting a veterinarian regularly.

"All of a sudden, the price just skyrocketed. You could go when it was 60 bucks, now I can't get out for less than $150"; so said a pet owner interviewed for the recently released Bayer Veterinary Care Usage Study. Sound familiar? Are your clients complaining more about price than ever before? We all know the recession has impacted spending at veterinary practices but is it more than that?

Q. Why is it important for veterinary practices to engage in social media sites like Facebook and Twitter?

New research points to major psychological benefits among pet owners.

Profession confirms, expands on findings of previous pet owner survey.

This brochure and how-to video on acclimating cats to carriers help remove barriers to visits to your veterinary practice.

Make your veterinary practice better, one step at a time, by implementing a way to track systems, procedures, and client preferences.

Seizure activity chart

Click on the blue highlighted links below for ready-made forms in Word and Excel formats.

Download this form to help clients recognize signs of illness early.

Enhancing your delivery of feline veterinary care isn't complicated.

Sometimes clients need a shoulder to cry on. That's when you can go beyond your role as a medical expert and offer much-needed emotional support.

Notice that silence? It's the calm before the storm-a storm that threatens to turn into a disaster if the Internet keeps stealing your clients. But those dark clouds don't necessarily mean doom. After all, no computer can provide the level of service your practice can offer.

Kick off a kitty crusade to get cats into your clinic.

Q: How can I find the perfect pet for my client's lifestyle?

For those of you keeping score at home, cats are winning the standoff with veterinarians. Here's how to get cats out of combat mode and into your clinic.