Client Relations & Marketing

For some pet owners, choosing the right food is a daunting task-particularly if their pet struggles with obesity or other health issues. Here's how you can help.

Pointers for cat owners permeate this handy resource and help ensure that all your feline patients are receiving the best care.

Springfield, Ill. - Animals tken into custody by animal-control officers or shelters in Illinois must now be scanned for microchips or checked for other identification within 24 hours, according to a new law that takes effect Jan. 12, 2012.

Veterinarians and their team members have been working for years to educate pet owners about the care their pets need in order for them to stay happy and healthy.

Its no secret that cats dont like going to the veterinarian. Theyve never liked it. Unfortunately, cat owners are giving up the battle and fewer cats than ever before are visiting a veterinarian regularly.

You all know the feeling of walking into an exam room, proud of your skills as a veterinary technician, confident that you know what is best for the patient, happy to be greeted by that wagging tail, and excited to work together with the client to keep their family member at his healthiest.

In todays world, you and your veterinary team cannot expect to succeed without an Internet presence.

Social media is a quickly changing and ever-evolving area of the Internet that many practices are embracing in order to market more effectively, and to connect and build stronger relationships with their clients.

Before you jump into using all the tools social media has to offer your practice, its important to take a step back and develop your practices social media strategy.

In 1989, Steven Covey published one of the most successful self-help books ever written.

We're sure by now many of you have mastered certain techniques aimed at attracting clients into your offices.

The rules of marketing aren't what they used to be!

Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there?

Your clients may give their pets too many treats and provide too little exercise, but could a biological phenomenon actually be causing their pets' weight problems?

Incorrect answer for Image Quiz: Cytology-A mysterious temporal mass after limb amputation

Correct answer for Image Quiz: Dermatology-A dog with a suddenly crusty, itchy muzzle

You can scream and shout, but until you work out your communication muscles, you'll never get through to your veterinary clients. It's time to do better.

Share these tick tips with your veterinary clients to help them keep their pets safe.

As pet thefts become more prevalent, it's more important than ever for your clients to invest in microchips for their dogs.

Online pharmacies aren't going away. Be proactive in counteracting their effect on your bottom line.

New York City - The phones started ringing at Riverside Animal Hospital shortly after the New York Post published a story about a Bulldog that died from respiratory distress after being left unattended for days in a veterinary clinic's kennel.

Instead of simply recommending diagnostics as a way to screen for problems, break down the medical terminology and show clients why it's crucial for their pets.

In this wonky economy, you need to shout-not whisper-about the value your clinic provides. Use these tips to pump up the volume.

How pet insurance can help your clients-and your practice

Recruit new clients and grow your practice with a well-planned campaign to educate the public about the pet care and services you offer.

Take a close look at how competitive veterinary market pressures call for changes in education, pricing, and a renewed commitment to client relationships

Tooting your horn can be as much about online activity as face-to-face interactions.

My blueprint for feline client compliance-spur traffic into your veterinary hospital one adoption at a time

As World Rabies Day approaches, check out this technician's real-life encounter with a rabid patient-and learn how to protect your patients.

National survey gauges DVM, pet owner attitudes on economy, pricing, wellness.