Client Relations & Marketing

Click on the blue highlighted links below for ready-made forms in Word and Excel formats.

Download this form to help clients recognize signs of illness early.

Enhancing your delivery of feline veterinary care isn't complicated.

Sometimes clients need a shoulder to cry on. That's when you can go beyond your role as a medical expert and offer much-needed emotional support.

Notice that silence? It's the calm before the storm-a storm that threatens to turn into a disaster if the Internet keeps stealing your clients. But those dark clouds don't necessarily mean doom. After all, no computer can provide the level of service your practice can offer.

Kick off a kitty crusade to get cats into your clinic.

Q: How can I find the perfect pet for my client's lifestyle?

For those of you keeping score at home, cats are winning the standoff with veterinarians. Here's how to get cats out of combat mode and into your clinic.

Guiding clients through end-of-life issues cements the bond forged since their first visit.

Teach clients to recognize signs of illness early to help you treat feline patients.

Are your client interactions productive and educational, or could your communication skills use some work? Either way, make sure you touch on all of these issues during appointments.

Share this advice with clients to help make sure their pets arrive safely at their destination.

A new survey details how your clients care for their pets-and may offer clues about how you could serve them better.

Sometimes clients need a few words of advice. Here's how to respond when they ask for your personal opinion.

Dr. Jim Guenther offers guidelines for discussing equine herpesvirus with clients.

Make sure you and your clients are prepared for the next catastrophic storm.

Have your clients fill out this form very time they visit and track your patients' anxiety from the start.

Share these tips with clients during Adopt-A-Cat Month and you may receive a few new patients.

Some highly scientific types may disagree, but I'm convinced it was no coincidence that my dog's skin condition relapsed afer her companion's death.

8 keys for calming cranky clients

As a caring, compassionate veterinary team member, it makes sense that you want to offer discounts to needy or deserving clients. But a little here and there can add up-perhaps to the point of hurting your practice's bottom line.

Dealing with these nightmare clients can turn a great day into a terrible one. But following a few tips can help you get through to them with everyone's smiles-and sanity-intact.

Check out these dramatic dental makeovers.

Pet anxiety causes problems for pet owners. You can help with a behavior program.

Cheap advertising-and improved client communication-is just a click away.

Testing for endocrine disorders can be costly to your clients. Explain the process-and the costs-right away to increase compliance.

National Report - Only 30 percent of mixed-breed dogs are on monthly flea-and-tick medications, according to a new survey from Mars Veterinary.

Just 37 percent of dog owners purchase heartworm medication from veterinarians.