Client Relations & Marketing

A little marketing know-how (it's not a bad word!) and communication finesse can put you over the feed stores and get clients calling you first.

Check out these sure-fire ways to scare away veterinary clients.

Here's an example of the comprehensive exam report Dr. Salzsieder fills out and sends home with clients.

When it comes to veterinary wellness plans, Dr. Karl Salzsieder is blazing the trail.

By choosing the ideal resting place for a beautiful conure, this veterinarian lifted a burden of sadness from his veterinary clients' hearts.

Does a "chicken" by any other name taste as sweet?

Part 2 of a four-part series exploring how we show clients that we care.

An advantageous approach to client care.

Advise pet owners to hide these household hazards and protect your patients this holiday season.

Keeping the bond front and center is key.

Veterinary client handout and educational video: How to administer subcutaneous fluids

Microchipping is on the rise, thanks in part to a few high-profile lost-pet reunions.

Here's how to spread the word and set the record straight on microchipping.

Develop a veterinary practice statement that you, this employee, and other team members can use as a basis for responding to any questions or complaints.

You can relax when a horse owner shows up with a stack of printed web pages and a head full of medically unsound "suggestions." At least you can if you ace this text on handling well-meaning but time-consuming clients.

Parasites have always existed, but owner awareness has greatly increased as the human-animal bond has expanded.

Q. How can we improve the service we offer to clients with senior pets?

Veterinary clients may cringe at the thought of sticking their pet with a needle, but home care is often the best way to manage kidney disease. Here's a guide to educating them.

When "say what you mean, and mean what you say" fails miserably in the veterinary exam room

Can you apply this rule without shafting the regular folks?

Personalize cups.

It's a difficult decision that no pet owner wants to make. So here are a few ideas for helping clients pay for your services to keep their pets healthy.

The most difficult part of a tough diagnosis is telling your client. But if you view communication as a procedure you can master, your words become medical tools as well as bond-builders with pet owners.

Many of our clients won't care how much we know, until they know how much we care.

Clear up these common misconceptions about geriatric pets.

Improve your practice's client reminders.

Check out these veterinary studies and learn why client communication is so important.

Q. How can I help clients choose the best pet insurance plan?

Learn how to respond to questions and complaints and make sure the whole veterinary team is on the same page.

Veterinary clients aren't kings and queens. It's OK to react reasonably when a client insists on special treatment