Client Relations & Marketing

When clients complain that their pets are itchy despite the use of parasite preventives, help them understand the true cause of the symptoms.

How to respond to "Can I buy this elsewhere?"

Pet owners don't know as much as we think they do about taking care of their pets—and their ignorance is jeopardizing your patients' health. Here's what you can do about it.

Topeka, Kan. - It was designed to protect veterinary/client confidentiality, but pushback from the state veterinary board may table a state bill's chances to move forward this year.

If you make clients want to come back, you won't have to worry about the veterinary practice down the road

Tweak your communication and practice protocols for big dividends in client compliance and service.

Trigger Questions are questions or statements that should occur as a trigger result of hearing something else. When dealing with clients, especially new clients, phone shoppers it is important to listen to what the client is telling you and then taking that information to deliver education (triggers) as well as to be alerted to questions (triggers) that you should ask.

Time and time again veterinarians rate high in the most trusted professions. People trust us!

Banfield: Diabetes, cats

Of the pets who end up in shelters, few are reunited with their owners. Here are a few tips for communicating to your clients about the importance of idendification.

Follow these tips to keep clients happy when they call your practice.

Veterinary Economics board member will promote the veterinary profession and his new book on a nationwide tour.

When it comes to your euthanasia clients, use extra loving, tender care.

Resolve Internet complaints and talk up your veterinary practice on the Web-before it's too late.

Q: Who should float my clients' horses' teeth?

Phoenix, Ariz. - Kennel operators will be required to microchip all dogs over the age of 3 months in order to get a kennel permit in Arizona if new legislation is passed.

Put your marketing budget to good use and start tracking your clients today.

Help clients understand exactly what's involved before their pet undergoes a surgical or dental procedure.

Statistics show that at least 61 percent of your clients are using social networks. Are you? Find out how Facebook and Twitter can help your practice's profits soar.

Q: My daughter is 11 years old and she's determined to become a veterinarian. What can I do now to prepare my child for a career in the veterinary profession?

Help your clients understand the risks and procedures involved with veterinary anesthesia.

Q: I've heard that 60 percent of your veterinary practice's referrals should come from clients' word-of-mouth. How has the Internet changed that recommendation? Should we count online recommendations from our clients?

A trip to buy shoes demonstrates the meaning of value ... in retail and in veterinary practice.

Your clients know these bloodsuckers are gross, but do they know how to protect their pets? Become a tick expert and educate your veterinary practice clients.

A veterinary clinic's clients possess a wealth of information measurable only by asking.

Clients have a lot of pet food products to choose from-and a lot of marketing jargon to decipher. It's up to you to help them find the right food for their pets.

Be hands-on to guarantee clients of your veterinary practice bring in their pets for much-needed checkups.