Client Relations & Marketing
Account for receivables with a written policy
Know what to do when payment isn't received at appointments.
Marketing tip: Give clients the shirt off your back
Free advertising for you. Happy brand loyalty for them.
How to handle weird client requests
Don't dismiss clients' requests-no matter how absurd they may be.
Veterinary coalition to target drop in client visits
Veterinary leaders plan a November meeting to carve out strategies to reverse the trend of dwindling client visits.
7 ways to promote dental care compliance
When it comes to client communications about oral health, it's as much how you say it and what you say.
7 weird client requests
Clients' requests can be downright bizarre sometimes. Just look at these outrageous stories readers shared with us.
3 tips to keep clients happy
Keep veterinary clients happy with comfort stations, kid treats, and follow-ups.
4 ways to welcome new clients
Provide new veterinary clients with reasons to come back and signs of your commitment to their pets.
Monitor your clients' wait time
Clients realize that we may get behind because of the nature of our business, but make sure your veterinary team members keep them informed with updates.
Caught on camera: 5 profit-sucking mistakes veterinary clinics make
Video cameras reveal what really goes on-and wrong-in your exam room.
5 methods to make and keep new clients
Make sure clients choose your practice over the one down the street.
Mark the date for clients to keep them coming back
Use calendar cards to help veterinary clients stay on schedule.
Study to investigate reasons behind drop in veterinary client visits
Study investigates why veterinary client visits fall and animal ownership continues to climb.
How to track the source of new clients
Once you understand where they're coming from, you can better target your veterinary practice's marketing.
Use passive marketing to increase compliance without the hard-sell
Keep products handy to promote client education and sales.
Consumer Reports pokes its nose into pet insurance
Veterinarians will want to know what the consumer watchdog is saying to pet owners about four purveyors of pet health insurance.
FORM ONLY: Succession planning
FORM ONLY. DO NOT USE.
Comparing veterinary wellness plans
Two veterinarians explain their practices' wellness packages-and how they help patients and the bottom line.
The 40-30-20-10 veterinary client countdown
Woe is the day if the 10 percent of animal keepers become the majority at your veterinary practice
What social media can do for you
A case study of how to promote your veterinary practice online by supporting a worthwhile cause.
Put on a heartworm-test magic show for clients
How to handle hot-headed clients
Hear why it's better for veterinarians to roll over and play dead sometimes.
Effort to increase more feline veterinary visits
A new awareness program hopes to increase feline visits.
5 types of potentially litigious veterinary clients
If you see them coming, be concerned - and ask them to seek veterinary care elsewhere
3 ways to show clients you care
Dr. Carl Osborne points out simple ways you can demonstrate the art of veterinary medicine.
Front-desk quiz: Test your medical knowledge answer 5A
Find and keep new clients at your veterinary practice
Are you doing all you can to reach new clients and keep the ones you have coming back again and again?
Image Quiz: Dermatology-An itchy fox terrier
Incorrect answer for Image Quiz: Dermatology-An itchy fox terrier
Case 3, Answer 1e
Case 3, Answer 6a
