Client Relations & Marketing

Low-cost clinics provide the bare minimum. Start showing-and telling-your clients and community that your practice's high-quality veterinary care is the well-balanced meal pets need.

Try this "parasite drive" and save lives.

Clear up the confusion about this oft-misunderstood resource to help your clients pay for services.

How concerned should we be with the threat of canine influenza? And how should we contain the virus if we have an outbreak in the area?

Here's a resolution you can actually keep: Stop wasting your time with snail mail and start using e-mail to communicate with clients. Here's how to get started.

Fort Collins, Colo. - Often, veterinarians cite client relationships as one of their most difficult challenges.

See you on the slopes.

When your clients need to wait beyond their appointment time, don't leave them in the cold.

Our practice has Facebook and Twitter profiles, but we're looking for additional marketing opportunities. What should we try next?

Quiz: Holiday myths debunked (8-Fact)

Pets aren't always the perfect holiday gift. Here's what to consider before you bestow a fur ball upon an unsuspecting someone.

As the temperatures turn, many veterinary clients are still struggling to pay for much-needed services. But with a little research, your practice can act as a warm refuge from the chilly economic climate.

Many clients are hesitant to even discuss stem cell therapy as a treatment option. You can get them to open up.

Win over a client and score a drink with this bubbly game.

What kind of marketing projects can our team members complete to help boost business?

Pets of the homeless need the basics, especially during the winter months.

Kansas State University veterinary professors suggest ways to highlight dental health in practice.

In-home blood glucose monitoring can improve prognoses and client compliance at your veterinary practice.

Bargain-basement spays, neuters do more harm to the veterinary profession, than good for animals.

Here are three ways to give without hurting your practice.

People have a hundred decisions to make every day: from what time to get up, the route to take to work, and what they'll focus on for the day to how and where they'll spend their hard-earned money. Many veterinary practice owners assume that clients' buying decisions for veterinary services are fairly logical.

Our moral imperative is to advocate on behalf of a being that cannot advocate for itself, and that means preventing and treating pain. Our patients at the end of their lives can (and often do) encounter both acute and chronic pain. We must keep our eyes, ears, and mind open to "see" pain in these patients, and leverage the many tools we have available, both drug and non-drug.

Acute abdominal pain is often associated with a variety of disorders in small animals. Abdominal pain can be the result of many different underlying diseases processes, many of which can be life threatening. Clinical signs can range from abdominal distension, prayer-type postures, vomiting and diarrhea, to more serious findings such as collapse, hypovolemic shock, hypothermia, and difficulty breathing. Acute abdominal pain thus requires rapid and efficient diagnostic evaluation with proper treatment to facilitate patient survival.

When practicing from the perspective of compassionate care, veterinarians and their health care teams dedicate themselves to always advocating for what is best for the pet - advocating on behalf of a being that cannot advocate for itself. By advocating for what is best for the pet, we are actually advocating on behalf of the Family-Pet Bond. Veterinary health care providers make choices daily about the level of care they provide. Every day you have the opportunity to choose compassionate care.

Creating a compassionate care clinic culture means paying attention to the team dynamics. It means accepting responsibility to be as effective a team member as possible. Here are some ideas for making a difference on your practice team.