Client Relations & Marketing
Veterinary clients can't afford pet health insurance?
If you've never researched pet health insurance for veterinary clients, now might be a good time to start.
'The medicine is the easy part'
Volunteers with World Vets learn that caring for donkeys requires earning their Maasai owners' trust.
Video: Cock-a-doodle-DON'T
Devoicing and debeaking are complex veterinary surgical procedures performed on roosters to keep them from making noise and fighting. Dr. Eric Klaphake offers his views on these techniques and how to explain them to clients.
Tips to help cat owners avoid declaws
Encourage clients to try behavior modification to deal with a scratching kitten.
Client handout: What you need to know about your pet's pain
Sample script: Answering veterinary client questions about marijuana poisoning in pets
With decriminalization on the rise in the U.S., more cases of marijuana poisoning in pets are being reported. Prepare for conversations with veterinary clients with this sample script.
Remind veterinary clients that you price match
Don't let an emotional reaction damage an important relationship.
Choose words carefully when discussing a pet's weight in the veterinary clinic
The wrong message might yield unfortunate results.
Time is money (yours and your clients') in the veterinary practice
Take 10 seconds to explain the holdup and save everyone some trouble.
From the trenches: "Hey, doc, my trailer full of horses just crashed into a house ... "
So that's why you're late? Hadn't heard that one at my veterinary clinic before.
Roll back your veterinary client discounts
When you discount-in the exam room or in your latest promotion-you're not just slashing prices. You're shortchanging your team, your profession and yourself.
Client handout: Osteoarthritis in your senior cat: Do you know the signs?
Download an informational client handout to help pet owners identify signs of osteoarthritis in their senior cat.
Identify and handle out-of-control veterinary clients
Protect yourself, coworkers and clients with these simple steps.
Solutions for spoiled veterinary clients
Have a demanding veterinary client? Use these tips to get through those appointments and better your client's experience.
Fear factor: Is routine veterinary care contributing to lifelong patient anxiety?
In part 1 of this two-part series, new research explores the dramatic impact of a single veterinary visit on a pet's long-term behavioral well being.
Emphasize the importance of dentistry in your veterinary practice
Veterinarians regularly undercharge clients for dental procedures. Learn how to communicate with clients better to make your dentistry profitable.
Get feline clients in the door with these Facebook posts and tweets
Use these ready-made posts and tweets to emphasize fear-free methods for bringing cats into the clinic.
Treatment protocol for a chatty veterinary client
Dealing with a veterinary client who's allergic to silence? I found the cure.
Use your animal knowledge to build bonds with clients
Share your favorite trivia about pets with veterinary clients.
How to improve your therapeutic diet recommendations
Q. How do I get my team to help encourage veterinary client compliance with pet nutrition recommendations?
Clients nibbling away at your good mood?
When veterinary clients take a bite out of you, use these tips to retrain their most challenging behaviors.
So you still want to offer veterinary clients a discount?
Don't do a cash discount. Instead offer a product or service to your veterinary clients.
Review the risks of pet obesity with veterinary clients
Addressing pet obesity
You've never measured your marketing efforts?
Take the guesswork out of publicizing your veterinary practice and learn exactly where to put your marketing dollars.
Change the conversation about heartworm prevention
This practice tool helps remind clients about the cost of prevention over treatment.
Solving the Latino problem in veterinary medicine
Latinos visit the veterinarian less than other Americans, according to some attendees at the 2013 Banfield Pet Healthcare Industry Summit. But at least one study says different.
5 feline-friendly dos and don'ts for a successful exam
Ensure cats get the veterinary care they deserve by alleviating fear and stress in your practice.
Five reasons to feel good about veterinary medicine
Although the future of the veterinary industry might be scary, it won't be disastrous.
Leaders in the veterinary profession go toe to toe over supply and demand
Debate at Banfield pet health summit sparks discussions over how to steer veterinary profession.
Extending your veterinary services to exotics
Incorporating exotic animal medicine into your repertoire could be a growth opportunity for your practice-if you do it right.