Client Relations & Marketing

When you discount-in the exam room or in your latest promotion-you're not just slashing prices. You're shortchanging your team, your profession and yourself.

Download an informational client handout to help pet owners identify signs of osteoarthritis in their senior cat.

Protect yourself, coworkers and clients with these simple steps.

Have a demanding veterinary client? Use these tips to get through those appointments and better your client's experience.

In part 1 of this two-part series, new research explores the dramatic impact of a single veterinary visit on a pet's long-term behavioral well being.

Veterinarians regularly undercharge clients for dental procedures. Learn how to communicate with clients better to make your dentistry profitable.

Use these ready-made posts and tweets to emphasize fear-free methods for bringing cats into the clinic.

Dealing with a veterinary client who's allergic to silence? I found the cure.

Share your favorite trivia about pets with veterinary clients.

Q. How do I get my team to help encourage veterinary client compliance with pet nutrition recommendations?

When veterinary clients take a bite out of you, use these tips to retrain their most challenging behaviors.

Don't do a cash discount. Instead offer a product or service to your veterinary clients.

Addressing pet obesity

Take the guesswork out of publicizing your veterinary practice and learn exactly where to put your marketing dollars.

This practice tool helps remind clients about the cost of prevention over treatment.

Latinos visit the veterinarian less than other Americans, according to some attendees at the 2013 Banfield Pet Healthcare Industry Summit. But at least one study says different.

Ensure cats get the veterinary care they deserve by alleviating fear and stress in your practice.

Although the future of the veterinary industry might be scary, it won't be disastrous.

Debate at Banfield pet health summit sparks discussions over how to steer veterinary profession.

Incorporating exotic animal medicine into your repertoire could be a growth opportunity for your practice-if you do it right.

Find out what your veterinary colleagues are doing on social media and how to improve your online activity with a resource guide.

This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to promote preventive care and stress the importance of physical exams to pet owners. (With an educational grant provided by Veterinary Pet Insurance)

These clients dutifully bring in their pet's stool samples to the veterinary clinic each visit-and help the packaging industry thrive.

You have a diverse population of clients-including some with mobility, sight or hearing difficulties. Make sure you and your practice team are prepared to accommodate anyone who walks through your door.

Follow these "next steps" to make sure your veterinary team is prepared to promote preventive pet care and stress the importance of physical exams.

New program e-mails health records to Portland-area veterinarians for post-adoption exams.

You've done hundreds of exams, but each veterinary client typically only observes one each year for their pets. Use these mini scripts that highlight four key steps during a physical exam to increase your educational power in the exam room.

Wellness plans can swell veterinary hospitals with income and help you spot problems earlier. Learn what these packages can do for your practice revenue-and how to get clients on board.

You can achieve better patient care and increased revenue by implementing wellness plans today.

'Slow kill' method no longer recommended in cases of infection.