Business

We know from the feedback we get that you see this special data-driven issue land on your desk with anticipation. ...

Having a family absolutely affects my earning potential.

Get your facts straight with ethically clear and ethically ambiguous situations.

The top trend globally is pet product marketing that reflects the human-pet relationship.

Veterinary behaviorist Dr. Melissa Bain has basic knowledge you can share on pet training with new or newly exasperated owners.

It may seem like a hassle to devote time and space to your in-house pharmacy, but one expert wants to argue for it.

Dr. Jay Stewart, owner of Aumsville Animal Clinic in Aumsville, Ore., and a CAPC member, offers these tips to help your clients bridge the gap between awareness and action.

It's all uphill now for Associate Editor Amanda Wolfe's march to her first 5K.

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Unfortunately, you can't read clients' minds and predict the information, products, and services they want. But you can take a good guess through a revolutionary process called listening.

You can probably look down the street and see someone you know doing a job similar to the one you do every day. The only difference: The patients at your practice are pets, and theirs are people.

"No. Here's why a strong recommendation for the care you believe in is the best marketing tool you possess."

Seventy percent of Firstline readers say they need in-house training to take the next step in their career, according to the 2007 Firstline Career Path Study. And about 68 percent say they also require formal training to grow in their jobs.

What's the difference between a job and a career, and which would you use to describe the work you do? While some team members deliberately take the veterinary path, others just stumble across it by accident. Regardless of how or why, let's see what the label you've chosen means.

Are you informal about informing, easygoing about educating, casual about coaching clients about their animals? See how more structure benefits your practice, pet owners, and patients.

Yes, but it takes practice. Firstline readers who are 46 to 55 years old are most likely to work more than three hours of overtime, while those who are 56 or older report they're most likely to work no overtime.

Veterinarians are trusting souls - some perhaps too trusting for their own good, according to an expert on practice-safety issues.

It's probably more than you think. For example, a typical dog owner spends $219 a year on routine veterinary care, while a cat owner spends $175, according to the 2007-2008 APPMA National Pet Owners Survey (see Figure 1).

Months into the pet food recall, the veterinary world is out of sorts, with some dry and wet food varieties still off the shelves. But amid the frustrations, there's some good news: The recall has shifted clients' focus from cost to quality of their pets' diets.

The number of pet-owning households continues to grow, according to the 2007-2008 APPMA National Pet Owners Survey. About 63 percent of households own pets today, a 7 percent increase from 1988.

Yes. But oddly enough, few pet owners take the right steps to protect their pets, their families, and themselves from infestations (see Figure 1)