Client Relations & Marketing

Provide new veterinary clients with reasons to come back and signs of your commitment to their pets.

Clients realize that we may get behind because of the nature of our business, but make sure your veterinary team members keep them informed with updates.

Video cameras reveal what really goes on-and wrong-in your exam room.

Make sure clients choose your practice over the one down the street.

Use calendar cards to help veterinary clients stay on schedule.

Study investigates why veterinary client visits fall and animal ownership continues to climb.

Once you understand where they're coming from, you can better target your veterinary practice's marketing.

Keep products handy to promote client education and sales.

Veterinarians will want to know what the consumer watchdog is saying to pet owners about four purveyors of pet health insurance.

Two veterinarians explain their practices' wellness packages-and how they help patients and the bottom line.

Woe is the day if the 10 percent of animal keepers become the majority at your veterinary practice

A case study of how to promote your veterinary practice online by supporting a worthwhile cause.

Put on a heartworm-test magic show for clients

Hear why it's better for veterinarians to roll over and play dead sometimes.

A new awareness program hopes to increase feline visits.

If you see them coming, be concerned - and ask them to seek veterinary care elsewhere

Dr. Carl Osborne points out simple ways you can demonstrate the art of veterinary medicine.

Front-desk quiz: Test your medical knowledge answer 5A

Are you doing all you can to reach new clients and keep the ones you have coming back again and again?

Incorrect answer for Image Quiz: Dermatology-An itchy fox terrier

Don't let clients throw in the towel when it comes to learning a new skill.

Marlborough, Mass. -- The Massachusetts Veterinary Medical Association will lead a statewide campaign in September to microchip pets.

Don't be nervous: Dive into writing blogs or filming simple video blogs.