Client Relations & Marketing
Keeping veterinary care affordable
Helping clients pay is about more than just the bottom line. It's about building bonds and providing pets with the care they need.
Food for thought: Client objections to therapeutic diets
There's no question that therapeutic diets benefit your patients, but they aren't cheap-and many clients are balking at the price.
The top 10 diagnoses in dogs and cats by age
This data package shows the top diagnoses by age for dogs and cats-lists that emphasize the need for veterinary teams to make strong recommendations for dental care.
Video: Dr. Ernie Ward says wowing clients is easy
Great customer relations needn't be costly.
Beyond Clinical Skills: How to Deal With Difficult Clients
This course offers ways to identify, and deal appropriately with, verbal attacks. (1 CE credit)
4 keys to Facebook for veterinary practices
Your veterinary practice should create a page on this social media juggernaut. Here's how to make sure you use the site right.
3 free client education videos for your veterinary practice website
Attract pet owners to your veterinary practice's website by embedding these videos.
Equine veterinarians help another 1,600 horses with free vaccines
The Unwanted Horse Veterinary Relief Campaign announces its spring vaccination numbers.
Image Quiz: Dermatology-A bulldog with erythematous plaques
Correct answer for Image Quiz: Dermatology-A bulldog with erythematous plaque
How the body senses pain
Four physiologic processes are identifiable when dealing with pain.
Young veterinarians don't know how to talk to clients
The younger generation of veterinarians lacks one critical business skill.
Help your clients decide on a pet insurance policy
Get the real scoop on pet insurance providers before you recommend one.
Client communication: The games we play
Last Thursday morning found me busily engaged in an animal hospital game I call "Where's the Lump?" Mrs. Carbuncle rus
3 reasons clients don't comply
Do you feel frustrated when clients ignore your recommendations? You're not alone. Use these tools to remove the common barriers that keep clients from following through.
Use a foal care program to build your practice (sponsored by Intervet/Schering-Plough Animal Health)
A foal care program can still be an important profit center in your practice.
Foal care resources (sponsored by Intervet/Schering-Plough Animal Health)
Online tools for equine breeders.
4 equine marketing strategies (sponsored by Intervet/Schering-Plough Animal Health)
It's time to perform a diagnostic on your practice and uncover the marketing strategies and services to reconnect with clients.
Ease the pressure in the exam room when communicating with clients
Be persuasive, but don't push too hard. Otherwise, you run the risk of driving your clients away.
Why you shouldn't offer equine discounts (sponsored by Intervet/Schering-Plough Animal Health)
Equine veterinarians who give discounts send the wrong message to clients.
BizQuiz: Are you being paid fairly? (Answer 6B)
Taking the BizQuiz? This is the answer to question 6 of "Are you being compensated fairly?"
BizQuiz: Are you being paid fairly? (Answer 1B)
Taking the BizQuiz? This is the answer to question 1 of "Are you being compensated fairly?"
Calif. city latest to require mandatory sterilization, microchipping
Riverside, Calif. -- Riverside has joined several other California cities in requiring spaying, neutering and microchipping of all cats and dogs older than 4 months.
Veterinarian sues Mariah Carey for $30K
Grammy Award-winning singer allegedly skimped on paying veterinary bills; Carey lawyers plan to fight lawsuit.
Banfield opens exhibit at Portland Children's Museum
Portland children can get an up-close look at what it's like to be a veterinarian.
The hidden danger in today's pet treats: Sugar
Pet obesity is a growing epidemic, and many pet treats contain ingredients that contribute to the problem.
6 tips for blogging to veterinary clients
Freshen up your website and impress and inform clients with a regular blog.
Veterinary Economics 2010 State of the Industry Survey 1 is now closed
This survey is now closed.
AVMA revises policy on identifying microchips in lost pets
Schaumburg, Ill. -- The American Veterinary Medical Association (AVMA) recently revised its policy on electronic identification for pets.
Tools for celebrating June as Adopt-A-Cat Month
Celebrate Adopt-A-Cat Month by downloading materials to help promote cat adoption and feline health care.
Bad breath makes a great client education video
Bad breath makes a great video