Client Relations & Marketing
How the body senses pain
Four physiologic processes are identifiable when dealing with pain.
Young veterinarians don't know how to talk to clients
The younger generation of veterinarians lacks one critical business skill.
Help your clients decide on a pet insurance policy
Get the real scoop on pet insurance providers before you recommend one.
Client communication: The games we play
Last Thursday morning found me busily engaged in an animal hospital game I call "Where's the Lump?" Mrs. Carbuncle rus
3 reasons clients don't comply
Do you feel frustrated when clients ignore your recommendations? You're not alone. Use these tools to remove the common barriers that keep clients from following through.
Use a foal care program to build your practice (sponsored by Intervet/Schering-Plough Animal Health)
A foal care program can still be an important profit center in your practice.
Foal care resources (sponsored by Intervet/Schering-Plough Animal Health)
Online tools for equine breeders.
4 equine marketing strategies (sponsored by Intervet/Schering-Plough Animal Health)
It's time to perform a diagnostic on your practice and uncover the marketing strategies and services to reconnect with clients.
Ease the pressure in the exam room when communicating with clients
Be persuasive, but don't push too hard. Otherwise, you run the risk of driving your clients away.
Why you shouldn't offer equine discounts (sponsored by Intervet/Schering-Plough Animal Health)
Equine veterinarians who give discounts send the wrong message to clients.
BizQuiz: Are you being paid fairly? (Answer 6B)
Taking the BizQuiz? This is the answer to question 6 of "Are you being compensated fairly?"
BizQuiz: Are you being paid fairly? (Answer 1B)
Taking the BizQuiz? This is the answer to question 1 of "Are you being compensated fairly?"
Calif. city latest to require mandatory sterilization, microchipping
Riverside, Calif. -- Riverside has joined several other California cities in requiring spaying, neutering and microchipping of all cats and dogs older than 4 months.
Veterinarian sues Mariah Carey for $30K
Grammy Award-winning singer allegedly skimped on paying veterinary bills; Carey lawyers plan to fight lawsuit.
Banfield opens exhibit at Portland Children's Museum
Portland children can get an up-close look at what it's like to be a veterinarian.
The hidden danger in today's pet treats: Sugar
Pet obesity is a growing epidemic, and many pet treats contain ingredients that contribute to the problem.
6 tips for blogging to veterinary clients
Freshen up your website and impress and inform clients with a regular blog.
Veterinary Economics 2010 State of the Industry Survey 1 is now closed
This survey is now closed.
AVMA revises policy on identifying microchips in lost pets
Schaumburg, Ill. -- The American Veterinary Medical Association (AVMA) recently revised its policy on electronic identification for pets.
Tools for celebrating June as Adopt-A-Cat Month
Celebrate Adopt-A-Cat Month by downloading materials to help promote cat adoption and feline health care.
Bad breath makes a great client education video
Bad breath makes a great video
Q&A: Spotlight on spot-on parasite preventives
Recent EPA reports may mean your clients are struggling to sort fact from fiction about spot-on parasite preventives. Here's what you need to know to educate pet owners about how to safely and effectively use spot-on parasite preventives.
Q&A: How to market your practice to low-income clients
How can we market our services to clients in a low-income area?
Reward your all-star clients
They may be tiresome, but high-maintenance high rollers are worth the price.
Veterinary clinics, pharmacy use social media to collect donations for oil-spill cleanup
Twitter, Facebook garner donations to help Gulf wildlife.
Be on high alert for online reviews
Use this handy tool to keep track of who's saying what about your practice.
Give clients a prize for booking appointments
Make clients feel like winners-and get them to book a wellness exam in the process.
Lead by following up with phone calls to clients
Checking up on your patients can strengthen your bond between with clients-and keep your patients healthy.
Educate clients about screening for heart problems
Breeds like King Charles Cavaliers are prone to heart problems. Use this form to inform pet owners about it.
Client handout: 7 summer safety tips for pets
Teach clients the basics to keep pets hydrated, healthy, and happy this season.