Client Relations & Marketing
Tools for celebrating June as Adopt-A-Cat Month
Celebrate Adopt-A-Cat Month by downloading materials to help promote cat adoption and feline health care.
Bad breath makes a great client education video
Bad breath makes a great video
Q&A: Spotlight on spot-on parasite preventives
Recent EPA reports may mean your clients are struggling to sort fact from fiction about spot-on parasite preventives. Here's what you need to know to educate pet owners about how to safely and effectively use spot-on parasite preventives.
Q&A: How to market your practice to low-income clients
How can we market our services to clients in a low-income area?
Reward your all-star clients
They may be tiresome, but high-maintenance high rollers are worth the price.
Veterinary clinics, pharmacy use social media to collect donations for oil-spill cleanup
Twitter, Facebook garner donations to help Gulf wildlife.
Be on high alert for online reviews
Use this handy tool to keep track of who's saying what about your practice.
Give clients a prize for booking appointments
Make clients feel like winners-and get them to book a wellness exam in the process.
Lead by following up with phone calls to clients
Checking up on your patients can strengthen your bond between with clients-and keep your patients healthy.
Educate clients about screening for heart problems
Breeds like King Charles Cavaliers are prone to heart problems. Use this form to inform pet owners about it.
Client handout: 7 summer safety tips for pets
Teach clients the basics to keep pets hydrated, healthy, and happy this season.
Two-for-one: Drs. Marty Becker and Nancy Soares talk about client satisfaction
Drs. Marty Becker and Nancy Soares share their advice for making client smiles.
Schedule sterilizations early to keep patients healthy
Don't put off spay and neuter appointments. Schedule them sooner rather than later to ward off future medical and behavior problems-and to build a bond with clients.
FDA, NIH launch Web portal to report adverse events from pet foods, veterinary drugs
National Report -- Two government agencies launched a Web portal to streamline reporting of adverse events associated with pet foods, animal feed and veterinary drugs.
Breeds commonly affected by heart disorders
Check out this list of dog breeds affected by common heart disorders.
People food toxic to pets: Fatty foods
BizQuiz: Can you temper team conflict? (Answer 5c)
Taking the BizQuiz? This is the answer to question 5 of "Can you temper team conflict?"
In small business (and veterinarians) we trust
Americans put more confidence in small businesses than churches and government.
Audio: Use direct withdrawals for clients who can't pay in full
Are your clients having trouble paying their bills at the time of service? Try this method to automatically space out payments.
Case 2, Answer 3b
Case 2, Answer 3a
Teach clients to prevent dog bites
May 16 begins National Dog Bite Prevention Week. Here's how to be part of the solution.
Image Quiz: Ophthalmology-A rockfish with a bulging eye
Correct answer for Image Quiz: Ophthalmology-A rockfish with a bulging eye
Join the social-media conversation: Start with Twitter and Facebook
Now that you've been listening, it's time to start talking. Here's how to do it effectively.
BizQuiz: Can you battle job burnout? (Answer 5A)
Taking the BizQuiz? This is the answer to question 5 of "Can you battle job burnout?"
Everything you need to know about social networking in the veterinary profession
Get up to date on how your veterinary colleagues use Facebook and Twitter-then learn how to get social yourself.
BizQuiz: Are you a social-media maven or a Web wipeout?
Videos, friending, and tweets: Get hip to the newest way to reach potential and current veterinary clients.
Online networking-it works
Build relationships to build your veterinary practice through the new social media.
Step-by-step guide to talking to clients about wellness programs
Use this guide to keep wellness top of mind for clients and get pets the care they need.
Give away free products-but only occasionally
Give the occasional freebie to keep good clients coming back.
One-third of Americans live in an area where veterinary care is scarce
Utah State University College of Veterinary Medicine now accepting applications
Horse Protection Act changes further postponed
Creating an affordable eco-friendly clinic